On-site Assistant Vice President of Enrollment & Admissions - Enrollment Management

Job Description - (On-site) Assistant Vice President of Enrollment & Admissions
- Enrollment Management (29479)

(On-site) Assistant Vice President of Enrollment & Admissions
- Enrollment Management 29479

The Department of Admissions and Recruitment within the Division of Enrollment Management at West Virginia University is currently accepting applications for an Assistant Vice President of Enrollment and Admissions.

The Assistant Vice President (AVP) for Enrollment Management and Admissions provides executive leadership, vision, and operational oversight for all undergraduate admissions functions at West Virginia University. Reporting to the Vice President for Enrollment Management, the AVP serves as a key member of the Enrollment Management Executive Leadership Team and oversees a robust departmental structure, with the Executive Director for Recruitment, the Executive Director for Student Experience, and the Executive Director for Admissions Operations & Systems reporting directly to this role.

The AVP is responsible for advancing campus-wide recruitment strategy, admissions operations, and student pipeline initiatives, leading comprehensive outreach for first-year, transfer, international, and online populations in alignment with institutional goals.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

• Provide executive leadership for the University’s undergraduate recruitment enterprise, directing a comprehensive strategy to expand market share and optimize the student pipeline.
• Utilize analytics, forecasting, and market intelligence to shape the application funnel, strengthen conversion outcomes, and guide long-term enrollment planning.
• Lead strategies for key populations, including identifying new opportunities for enrollment growth, supporting WVU’s in-state access mission, and expanding strategic global pipelines.
• Drive the growth and stability of the transfer ecosystem by cultivating community college partnerships and elevating Pathway Programs to increase transfer student enrollment yield and success.
• Provide executive oversight and supervision for admissions, leadership and professional staff, ensuring clear goals, operational excellence, and culture of accountability.

• Set the strategic framework for streamlining the enrollment funnel, leveraging technology to automate workflows, segment populations, and enhance applicant communications.
• Oversee application processing, evaluation workflows, and decision release for all student types, ensuring all pathways are efficient and provide actionable reporting.
• Foster a culture of continuous improvement and innovation, identifying ways to enhance the student application experience while maintaining strict compliance with institutional, state, and federal requirements.
• Align admissions operations with broader data governance, reporting standards, and institutional analytics needs.

• Provide executive oversight and strategic direction for the holistic student journey, ensuring a seamless transition from initial prospect engagement through final enrollment.
• Lead the vision for high-impact campus visit programs and recruitment events—including tours, open houses, and specialized off-campus…