East Region Marketing Manager

Location:

Wakefield, MA, United States
Date Posted:
Jul 30, 2026

GEI is seeking a strategic, collaborative, and people-focused East Region Marketing Manager to lead marketing efforts across the company's East Region. This is an exciting opportunity to join a dynamic regional leadership team, influence and advance the East Region’s growth strategy, partner with operations and growth leaders to strengthen business development, strategic pursuits, and client engagement, while mentoring a talented team of marketing professionals and helping expand GEI's presence across the East.

As the East Region Marketing Manager, you'll play a pivotal role in advancing the region's growth objectives by partnering with operations and growth leaders to develop and execute strategic initiatives, drive business development efforts, and position GEI for continued success. You'll also lead a high-performing team of marketers who support pursuit strategy, client engagement, proposal development, and interview preparation for opportunities across a diverse portfolio of infrastructure, environmental, and engineering services.

This role is ideal for a marketing leader who enjoys balancing big-picture strategy with hands-on execution, thrives in a collaborative environment, and is energized by coaching others while contributing directly to business growth.

• Partner with East Region Operations and Growth Leadership to develop, communicate, and implement regional strategic plans and annual growth initiatives.
• Partner with regional leadership to prioritize strategic pursuits and align marketing resources with the East Region's growth priorities.
• Lead, mentor, and develop a team of marketing professionals, fostering collaboration, professional development, and marketing excellence.
• Guide business development and pursuit strategy, including client positioning, account management, capture planning, proposal development, and interview preparation.
• Collaborate with technical and growth leaders to develop compelling win strategies that showcase GEI's expertise and differentiate the firm in the marketplace.
• Build strong relationships across the region and throughout the enterprise, working closely with the Director of Marketing, Chief Development Officer, the East Region Operations Manager and Growth Leader, and marketing colleagues nationwide.
• Champion a culture of innovation, collaboration, accountability, continuous improvement, and client-focused growth.
• Engaging with regional leadership (VPs, Area/Branch Managers and others) to execute local and regional strategies to drive growth.
• Partnering with other regional and sector-based marketing staff to ensure growth objectives are being met.
• Monitoring and reporting on regional growth initiatives, strategic opportunities, and pursuit performance metrics to support leadership decision-making.
• Providing regular updates to the region and company on strategic planning and implementation efforts.
• Collaborating with GEI’s Communications Team and senior seller-doers to develop and implement key communication initiatives.
• Partnering with the larger network of marketing professionals to assist in the development and execution of marketing programs to drive company-wide growth.
• Facilitating market research and analyses, as needed, to identify and inform positioning strategies and opportunities.
• Tracking and prioritizing regional leads and identifies those requiring significant prepositioning.
• Leading capture planning efforts to facilitate positioning strategies, competitive assessments, teaming strategies, and pursuit planning for strategic opportunities; facilitating leadership engagement; and ensuring adherence to established pursuit and quality processes.
• Producing high quality proposals, SOQs and presentations that support the proposal production process.
• Supporting the scheduling and production of the region’s pursuit portfolio which will most often contain several proposals with parallel deadlines.
• Managing regional marketing resource allocation and workload prioritization to effectively support strategic pursuits and growth objectives, often requiring coordination with Director of Marketing; corporate…