Director of Marketing Strategy, Execution, Digital

Mcclellan, United States | Posted on 02/20/2026

At Luxer One, we’re committed to making life simpler by automating package acceptance and providing solutions for asynchronous exchange of items. Whether it’s placing lockers in Libraries for convenient pickup or solving package management challenges for corporate offices, we are dedicated to finding the best solutions for our customers.

The Luxer Oneteam is looking to bring on our next Director of Marketing Strategy, Execution, Digital, and Growth to lead our Marketing team!

Purpose

• Accountable for top of the funnel demand generation (The inbound engine), delivering a reliable stream of quality, marketing‑sourced lead volume (MQL). Pull the available levers — marketing channel mix (paid, SEO/content, email, field/VAR, community, tradeshow), conversion paths and sales enablement to drive MQL conversion into usable leads for sales (SQL).
• Influence mid‑ and late‑funnel sales operations; equip sales with narratives, proof, and tools that accelerate opportunity progression and hit-rate growth.
• Turn brand equity and the Luxer One Three Uniques into demand by leveraging and telling the brand story, consistently, reinforcing social proof over time and protecting Luxer One’s premium position.

• A pipeline‑first, numbers‑driven leader who designs, implements, and guides the marketing system that produces pipeline and proves out marketing investment. You will coach a five‑person team, run a rigorous test‑and‑measure cadence, manage the budget and channel mix, and support an open, accountable culture focused on both serving and leading the sales organization with strategies and tools to drive growth. Translate and Tell the Luxer One Brand story.

Growth & Demand Generation

• Accountable for the marketing P&L; design and review the marketing budget; monthly performance and return on marketing investment reporting.
• Publish a rolling 5-quarter growth calendar and associated MQL pipeline forecast with ±10% accuracy.
• Report on marketing metrics and insights.
• Participate in quarterly and annual planning and align marketing Objectives, goals and work-streams (Rocks) to company objectives (Growth targets, 3
  
  HAG strategic priorities).

• Build and optimize the full‑funnel engine across paid media, content/SEO/AEO, email, field/VAR, tradeshow/events and communities.
• Monitor campaigns continuously; prioritize projects and allocate resources to what performs.
• Conduct market and competitive analysis to identify challenges and opportunities for growth. Capitalize on leverage points vs competition.
• Track competitors’ activities and adjust (or double down) plans accordingly.
• Define segment/vertical narratives, value propositions, and proposition packaging for Multifamily and Commercial markets (Retail/BOPIS, EDU, Hospitality) and other markets.
• Build/refine vertical marketing playbooks, battle cards, sales job aides and case stories
• Proactive Sales partner. See friction in the funnel? Diagnose root cause and ship the marketing fix (messaging, content, tools, campaigns)

• Steward the master brand (Luxer One) and endorsed brands (Drop locker, Harbor)..
• Operate reviews (Trustpilot, Google, BBB) and community programs (Reddit/forums) to improve share‑of‑voice and sentiment.
• Build media and stakeholder relationships via creative PR; provide guidance and ideas for effective events.
• Oversee tradeshow planning:
  Identify where we need to be, who needs to be there, how we show up and what we say and how we drive excitement and engagement while there.

• Own the website, SEO/SEM/AEO strategy and analytics with the Digital Specialist; maintain a high‑velocity experimentation and refinement backlog.
• Ensure a clean data pipeline from marketing into Zoho CRM and dashboards; enforce CRM hygiene standards as it relates to marketing.
• Create an inspiring team environment with open communication
• Delegate clearly, expect accountability and regular feedback; empower employees to own projects, goals and acountabilities.
• Discover training needs; provide coaching and development plans.
• Fo…