Consumer Marketing Strategy Lead - Health

Position: Consumer Marketing Strategy Lead - Health100
Location: Gassaway

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Health
100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health
100 delivers clearer, more connected experiences for consumers at the moments that matter most.

As Health
100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.

Position Summary We are seeking a Consumer Marketing Strategy Lead to lead Health
100's consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.

This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement - ensuring consumer marketing efforts drive measurable business outcomes.

This individual will play a critical role in shaping how Health
100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.

What You'll Do:

Lead consumer marketing strategy and execution

Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints

Drive consumer acquisition and engagement initiatives

Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals

Define and scale lifecycle and engagement strategy

Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
Develop consumer-facing messaging, content, and strategic materials

Translate Health
100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials

Lead launches and consumer readiness

Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams

Own performance tracking and optimization

Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes

Incorporate user and performance insights

Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy

What Success Looks Like:

Health
100's consumer value proposition is clear, simple, and consistently expressed across channels

Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement

Lifecycle marketing programs are scalable, data-driven, and continuously optimized

Consumer marketing performance is clearly articulated through structured, executive-ready materials

Cross-functional teams are aligned, and marketing efforts are coordinated and effective

This role may be hybrid, 3 days per week in one of CVS's offices in:
Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.

Required Qualifications 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior5+ years proven ability to own and drive marketing strategy with measurable business impact5+ years' experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple work streams and operate independently in a fast-moving matrixed environment3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills

Education

Bachelor's degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required

Pay Range The typical pay range for this role is:$67,900.00 - $This pay…