Hybrid) Public Relations Specialist - Washington Center for Civics, Culture, and Statesmanship

Job Description - (Hybrid) Public Relations Specialist
- Washington Center for Civics, Culture, and Statesmanship (29959)

(Hybrid) Public Relations Specialist
- Washington Center for Civics, Culture, and Statesmanship 29959

Description

The Washington Center for Civics, Culture and Statesmanship at West Virginia University is currently accepting applications for a Public Relations Specialist.

The Public Relations Specialist serves as the top PR staffer in a small functional unit and is charged with the development and implementation of comprehensive PR programs/initiatives. The PR Specialist for the Washington Center demonstrates a strong level of content strategy and passion for video creation with a savvy knowledge of social media monitoring, posting and engagement on a variety of platforms.

This position will be responsible for monitoring our social media accounts, creating engaging storytelling through video and photo content, monitoring social media trends, analyzing data and metrics for the Washington Center.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 24 annual leave (vacation) days per year or more based on years of service ( employee leave )
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in‑laws as well as others considered to be members of your household living under the same roof)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

• Research, edits, designs, prepares and distributes various video graphic products: e.g., You Tube recordings of lectures, speeches, and debates; reels for various social-media platforms; etc.
• Markets and participates in on-campus and off campus special events.
• Administers the collection of event information for distribution to participants and clientele.
• Evaluates and analyzes each event; ensures established objectives and needs are met.
• Collects and analyzes information about newsworthy University events.
• Designs, writes and oversees the production of web-based promotional materials for special events.
• Identify ways to build the visibility of the Washington Center and enhance its reputation through innovative use of social media platforms.
• Work closely and collaboratively with members of the Washington Center colleagues as well as social media managers and partners across campus engaging with them regularly and always looking for opportunities to collaborate; to work as an extended team on key projects and initiatives.
• Daily posting/management/engagement on Facebook, Instagram, Linked In, You Tube, Tik Tok, etc.
• Manage a social media calendar and content management system, scheduling posts and collaborating with colleagues to ensure a timely flow of communications that meet Center goals.
• This role involves shooting, editing, and managing multimedia content alongside crafting written posts that align with the Center’s established social media strategy to enhance its visibility and reputation across platforms.
• Create high-quality, visual storytelling content. Ideating, shooting and executing short and long form video and photo projects.
• Actively engage on social media accounts and monitor messages and comments; to build the visibility of Center initiatives, enhance reputation as well as audience and partner relationships and engagement.
• Attend Center events to capture live content (video and photo), and promptly edit and post material to engage the Center's audience.
• Track analytics on social media channels, informing decision-making about the creation and use of digital content on regular basis with monthly reporting.
• Demonstrate excellence of all popular social media platforms, including but not limited to…