Brand Strategy Director

Location: Kingwood

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through Ripple Match’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead.

Learn more at  Insperity?

Flexibility:
Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth:
Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being:
Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

The Brand Strategy Director is a senior individual contributor responsible for the strategic stewardship, performance, and market presence of the Insperity brand. This role sits at the intersection of brand strategy, advertising performance, and creative partnership, requiring someone who is equally comfortable in the data and in the room with creative leadership, agency partners, and senior stakeholders. This is not a traditional brand management role.

The Brand Strategy Director brings a clear, informed point of view to every dimension of the brand and operates with a high degree of autonomy, brings recommendations forward without being asked.

Responsibilities:

Defines and stewards Insperity's brand strategy, positioning, voice, messaging, and brand standards, partnering closely with the Director, Creative to ensure the brand is expressed consistently and effectively across all channels and touchpoints.

Monitors the competitive landscape, consumer behavior, and emerging market trends, bringing forward insights and strategic recommendations that keep Insperity’s brand relevant and differentiated.

Identifies and evaluates brand partnership and placement opportunities that enhance awareness and engagement with target audiences.

Owns the performance of Insperity’s brand advertising portfolio, independently analyzing campaign data, drawing meaningful conclusions, and bringing forward optimization recommendations without being prompted.

Serves as the primary day-to-day relationship owner with the external advertising agency, providing clear strategic direction, managing performance expectations, and ensuring all work is aligned to brand objectives and business outcomes.

Communicates brand advertising performance, insights, and recommendations to internal stakeholders including creative and agency operations, providing the context and direction needed to brief, prioritize, and execute work effectively.

Establishes and maintains a rigorous approach to brand KPIs, tracking performance across campaigns, channels, and audience segments, and telling the performance story clearly to leadership on a regular basis.

Partners with the Director, Creative as a strategic brand voice, bringing a clear and…