Hybrid) Graphic Designer - Students and Families; Marketing and Brand Strategy

Job Description - (Hybrid) Graphic Designer
- Current Students and Families (Marketing and Brand Strategy) (30362)

(Hybrid) Graphic Designer
- Current Students and Families (Marketing and Brand Strategy) 30362

Description

The Marketing and Brand Strategy Department at West Virginia University is currently accepting applications for a Hybrid Graphic Designer.

The Graphic Designer plays a key role in developing integrated marketing materials and developing compelling visual communications that strengthen the university’s brand, support strategic marketing initiatives, and engage key audiences, including current students, parents and families, and the broader university community.

The Graphic Designer will create integrated marketing materials across a variety of channels, including social media, email communications, digital signage, print publications, event materials, promotional products, campaigns, and other brand touchpoints. The ideal candidate is a highly creative problem solver who understands how visual storytelling can influence audience engagement and advance institutional goals.

This position will sit within the Current Student Marketing team and work collaboratively with marketing strategists, writers, photographers, multimedia specialists, videographers, digital specialists, and campus partners. This individual will translate strategic objectives into effective, audience-centered creative solutions while ensuring consistency with the university’s visual identity.

The Graphic Designer will collaborate closely with the university’s Design team to ensure creative work aligns with brand standards, visual identity guidelines, and established design principles. This position will contribute additional creative capacity, when needed, partnering with the Design team to support institutional priorities and deliver high-quality marketing materials across channels.

The Graphic Designer will manage multiple creative projects simultaneously, working through the full project lifecycle from concept development and design execution to revisions, approvals, and final delivery. This position will collaborate with stakeholders to understand objectives, establish project timelines, prioritize competing requests, and ensure projects are completed efficiently while maintaining a high standard of quality.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 18 sick days per year(for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information ? Check out retirement health insurance benefits, retirement income, and FAQ’s.
• Wellness programs

• Develop integrated marketing materials and produce high-quality visual communications across digital, print, environmental, and promotional channels.
• Create and design marketing assets and graphics for social media, email marketing, digital signage, presentations, print publications, brochures, posters, campus signage, event materials, branded merchandise, and promotional campaigns.
• Develop campaign creative that supports university priorities including student experience, retention, engagement, current parents, and institutional initiatives.
• Create scalable design systems and templates…