Senior Account Executive, PR & Social

Senior Account Executive, PR & Social

Location: Remote or LA-based

Experience: 4–6 years in consumer lifestyle PR with integrated social strategy

Type: Full-time

Made You Feel is seeking a Senior Account Executive with 4-6 years of experience leading consumer lifestyle public relations and social strategy. If you're a strategic storyteller who drives results through culture-first thinking, client leadership, and team mentorship, we want to hear from you.

This is an opportunity to lead at a growing earned creative agency telling stories that make people feel. You'll oversee some of the most exciting consumer brands out there, securing top-tier coverage, building engaged communities, and architecting culturally resonant campaigns that move the needle.

What You'll Do

PR:

• Lead account strategy and execution across multiple clients, owning timelines, budgets, and deliverables from pitch to post-campaign analysis.
• Drive media relations strategies that earn consistent, high-impact coverage across top-tier and niche outlets.
• Build and steward relationships with key editors, journalists, and media contacts across lifestyle, culture, and trade verticals.
• Conceptualize and lead creative PR campaigns and brand moments from ideation through execution.
• Mentor and manage junior team members, providing guidance on pitching, writing, and professional development.
• Own client relationships as a day-to-day lead, presenting strategies, managing expectations, and identifying growth opportunities.
• Craft compelling press materials including announcements, thought leadership angles, feature pitches, and executive positioning.
• Identify and activate timely PR opportunities through deep cultural listening, trendspotting, and newsjacking.

Social:

• Develop and execute social-first strategies that integrate seamlessly with earned media efforts and drive measurable engagement.
• Lead creator and influencer partnerships from identification and outreach through contract negotiation, briefing, and performance tracking.
• Oversee community management strategy across client platforms, ensuring on-brand, emotionally intelligent engagement.
• Translate cultural moments into actionable content opportunities that feel authentic and earned, not forced.
• Analyze social performance data and translate insights into strategic recommendations for clients.
• Guide the development of platform-specific content strategies across Instagram, Tik Tok, Threads, and emerging channels.
• Collaborate cross-functionally with creative, strategy, and client teams to produce integrated campaigns that live across earned, owned, and paid channels.

Who You Are

• A strategic thinker and creative problem-solver who balances big-picture vision with flawless execution.
• Client-facing and confident, with the ability to lead presentations, manage expectations, and build trust with senior stakeholders.
• A natural leader and mentor who elevates junior talent and fosters a collaborative, learning-forward environment.
• Deeply fluent in earned media, influencer culture, and the emotional mechanics of great storytelling.
• An exceptional communicator with sharp writing skills across formats: pitch decks, press releases, social copy, POVs, and client reports.
• Culturally obsessed with an instinct for what's next—you don't just spot trends, you understand why they matter and how to leverage them.
• Data-informed and results-driven, able to tie creative work back to measurable outcomes and business goals.
• Highly organized and detail-oriented; you manage multiple accounts, deadlines, and stakeholders without breaking a sweat.
• Proactive and entrepreneurial, always thinking two steps ahead to identify opportunities for clients and the agency.
• A pop culture expert who lives at the intersection of…