Digital & Social Media Coordinator

Reporting to the Director of Marketing & Communications for the Spray Polyurethane Foam Alliance (SPFA) with the ability to work remotely from anywhere in the United States, the Digital & Social Media Coordinator will be responsible for day-to-day social media management, email campaign production, and digital content support for turning organizational marketing plans into consistent, on-brand execution.

Dynamic opportunity to make a real impact within a hands-on industry. SPFA member contractors, manufacturers, suppliers, and distributors rely on innovative marketing to find education, earn certifications, connect with peers, and grow their businesses. Working with a team of communication professionals, this role will sharpen skills in social media, email, video, and events with expectations to advance your career.

Responsibilities

· Social Media Management: Oversee SPFA’s Facebook, Instagram, Linked In, X, and You Tube channels day to day. Draft platform-specific posts, maintain the Content Calendar to support multiple posts per weekday, and schedule approved messaging.

· Community Outreach: Monitor comments, messages, and mentions daily while responding to routine questions using approved guidance. Support membership engagement opportunities through social media platforms.

· Event and Campaign Support: Execute digital promotion of the annual Spray Foam Convention & Expo, Professional Certification Program Roadshows, and membership campaigns – including onsite digital and social media coverage.

· Promotional Tactics: Build and maintain strong relationships with media and industry partners while providing insights related to messaging and content, design, production, and distribution.

· Digital Communications: Execute multi-channel communications (e.g., marketing emails, podcasts, social media, videos) including production and scheduling of digital and print materials.

· Website Support: Updating sprayfoam.org in Word Press including posting news and event details, as well as fulfilling advertising agreements, sponsor ships, and resources.

· Analytics and Reporting: Track engagement, reach, and follower growth across platforms and prepare monthly performance reports.

· Video Production: Manage scripts, recordings, and editing of short-form promotional and informational videos to use on social media and in member communications.

· Policy Compliance: Follow SPFA’s social media, brand, and consent guidelines including antitrust requirements that apply to trade association communications.

Required Knowledge, Skills and Abilities

· Bachelor’s degree in Business, Communications, Marketing, or a related field/equivalent experience.

· 1-3 years of hands-on experience managing social media for an organization or brand.

· Strong short-form writing and editing skills with a sharp eye for detail and brand consistency.

· Ability to learn and translate technical subject matter into clear, accurate social content with guidance.

· Strong relationship-building skills and the ability to collaborate with industry stakeholders.

· Experience tracking and reporting social media and email performance metrics.

· Excellent organizational silks, adept at managing multiple complex projects and deadlines including a high-volume content calendar.

· Ability to work independently and be effective in a team-oriented environment.

· Must be available and willing to travel to such locations (approximately 3-4 times per year) as SPFA determines is necessary to meet its marketing and communications needs.

Preferred Knowledge, Skills and Abilities

· Familiarity with Growth Zone or another AMS, Word Press, Hub Spot, Hootsuite, Canva, Constant Contact, and Adobe Creative Suite.

· Association, nonprofit, or B2B marketing…