Social Media Specialist

Social Media Specialist

Full-Time | Remote

About ASPDA

The American Sports and Performance Dietitians Association (ASPDA) is the leading professional organization for sports dietitians and performance nutrition professionals. Our members work with collegiate athletics, professional sports organizations, Olympic and Paralympic programs, military organizations, tactical athletes, and other high-performance populations.

ASPDA exists to create leaders who elevate the profession of sports nutrition through ethical, science-based, and cutting-edge care. As our organization continues to grow, we're looking for a creative, strategic Social Media Specialist to elevate our digital presence and engage our members in meaningful ways.

Position Summary

ASPDA is seeking an innovative, social-first professional to lead and execute our social media strategy across all platforms. This is an opportunity for someone who lives and breathes social media—someone who understands what captures attention, stays ahead of emerging trends, and knows how to transform organizational news into engaging content that people actually want to share.

The ideal candidate is equal parts strategist, storyteller, and content creator. They are plugged into social media culture, understand platform-specific best practices, and know how to create content that feels authentic while strengthening ASPDA's brand and growing member engagement.

If you're constantly saving trending audio, identifying the next viral format before everyone else, and thinking about how brands can join conversations in meaningful ways, we'd love to meet you.

Key Responsibilities

Social Media Strategy & Growth

• Own and execute ASPDA's social media strategy across Instagram, Linked In, Facebook, X, You Tube, and emerging platforms.
• Work with ASPDA Marketing Manager to develop and maintain a strategic content calendar aligned with organizational priorities, campaigns, educational offerings, events, and member initiatives.
• Identify opportunities to grow brand awareness, increase engagement, and expand ASPDA's online community.
• Stay ahead of platform updates, emerging trends, algorithm changes, and new content formats, bringing fresh ideas to the organization.
• Continuously evaluate social media performance and adjust strategy based on analytics and audience insights.

Content Creation & Storytelling

• Create engaging, platform-native content including Reels, short-form video, graphics, carousel posts, stories, and other digital assets.
• Write compelling, conversational captions and calls-to-action that encourage engagement and community participation.
• Translate informational and educational content into engaging, easy-to-consume social media content.
• Develop creative campaigns that build excitement around ASPDA programs, events, research, member benefits, and advocacy initiatives.
• Capture and edit content from conferences, webinars, live events, and behind-the-scenes organizational moments.
• Maintain a consistent brand voice and visual identity across all social platforms.
• Ensure all content reflects ASPDA's mission, values, and professional standards.

Community Engagement

• Manage day-to-day social media activity across all channels.
• Monitor comments, direct messages, and conversations while responding in a timely, professional, and authentic manner.
• Foster an engaged online community by encouraging member participation and highlighting member achievements.
• Identify opportunities for real-time engagement during industry events, awareness campaigns, and trending conversations.
• Collaborate with volunteers to develop compelling social content.

Analytics & Innovation

• Track key performance metrics including engagement, audience growth, reach, impressions, and conversions.
• Provide regular reporting and recommendations for improving performance.
• Test new content formats, creative concepts, and campaign ideas to continually improve results.
• Research competitor organizations and industry leaders to identify opportunities and emerging best practices.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field, or equivalent professional experience.
• 2+ years of experience managing social media platforms for an organization, brand, association, or agency.
• Demonstrated experience creating engaging content across multiple social platforms.
• Exceptional copywriting skills with the ability to write concise, attention-grabbing captions.
• Strong understanding of Instagram,…