Social Media and Influencer Manager

Location: Fully remote, U.S. based (CT/ET time zone preferred hours).

Travel: Some travel required, planned in advance

Profi is a proactive, nasal immune spray developed by world-renowned scientists and has been named one of Fast Company's World's Most Innovative Companies of 2025. Profi is now sold in Target stores nationwide, Amazon, DTC and Tik Tok Shop. A new brand identity is repositioning the brand at the intersection of beauty and wellness. We're a small, fast-moving team disrupting the nasal care category and social is one of our biggest untapped opportunities.

About the Role

Profi is looking for a Social Media and Influencer/Creator Manager who can own Profi’s brand presence across social platforms. This is a builder role. You'll take a channel that's still finding its voice and turn it into one of Profi's biggest growth engines: setting the strategy, creating, directing and briefing the content, running influencer, developing the community, and proving out what works.

You'll need a strong eye for both authentic, UGC style content and polished, on brand design work, and you'll be comfortable moving fluidly between the two.

There are no direct reports on day one, and that's intentional, we want the right person shaping the strategy hands-on before we build a team around it. As the channel grows, so does the mandate: this role is the seed of what becomes Profi's Social & Content department, and you're the one who gets to build it, make the hiring case for it, and eventually lead it.

What You'll Do

• Develop and execute social media strategy across our brand's channels, including content calendars, posting cadence and platform specific approaches.
• Manage day to day community engagement, monitoring conversations, responding to comments and messages and building genuine connections with our audience.
• Identify, recruit, and manage relationships with influencers and creators, from initial outreach through campaign execution and performance tracking.
• Create original content that spans both styles: raw, relatable UGC style videos and photos, as well as polished, designed graphics and templates.
• Develop founder-led content with Profi’s co-founders.
• Turn Profi’s in-person moments like Eudemonia, Expo West and other events and conferences into social/UGC content with sampling as a core objective.
• Build the UGC engine, sourcing, usage rights, and repurposing consumer and creator content across paid and organic.
• Design social assets using Canva and other design tools as needed, keeping visual content consistent with brand guidelines.
• Understand and navigate our regulatory guidelines and comply with our communication guardrails, ensuring all content and messaging meets the standards required for a product in the health and wellness category.
• Track performance metrics across channels, build regular reports, and draw insights that you'll use to refine content and campaign strategy over time.
• Stay current on platform trends, algorithm changes and emerging creator economy dynamics to keep our strategy ahead of the curve.
• Coordinate with the broader marketing team to align social content with product launches, promotions and brand campaigns.

What We're Looking For

• 8+ years experience managing, growing and driving awareness and conversion through social media, with a portfolio or examples of content you've created or overseen within the CPG category.
• Experience working directly with influencers or creators, including outreach, negotiation, and relationship management.
• Previous experience working with retailers, both for social media and influencer management, including how to engage retail partners and drive excitement around social content. Experience with Target specifically is a strong plus.
• Strong…