Sales Support Assistant- Year Round- Adventures Gorge

Title:

Sales Support Assistant – Year Round – Adventures on the Gorge

Requisition #: 664878

Location:

Lansing, WV 25862

Adventures on the Gorge is a premier outdoor adventure destination located on the rim of the New River Gorge in West Virginia, a UNESCO World Heritage site. Offering world‑class whitewater rafting, zip‑lining, rock climbing, and more, the resort combines thrilling experiences with cozy accommodations, exceptional dining, and breathtaking views. With a mission to create unforgettable memories, Adventures on the Gorge is the perfect place for adventurers and nature lovers alike.

The Group Sales Associate plays a critical role in supporting and growing group business at Adventures on the Gorge. This position works closely with the Assistant Director of Sales & Marketing (ADOSM) to manage group bookings (20+ guests), including family reunions, youth groups, scouts, schools and colleges, churches, camps, clubs, and other organized groups.

The ideal candidate is highly organized, guest‑focused, detail‑oriented, and comfortable managing multiple projects and communications simultaneously. This role serves as a liaison between clients and internal teams to deliver a seamless guest experience from initial inquiry through post‑event follow‑up.

• Partner with the ADOSM to support and manage a broad portfolio of specialty groups of 20 or more guests, including family reunions, youth groups, scouts, schools and colleges, churches, camps, clubs, and organizations.
• Manage the full lifecycle of group reservations, including inquiry, planning, pre‑arrival coordination, on‑site execution, and post‑event follow‑up.
• Coordinate with third‑party partners, including lodging providers, activity vendors, and event venues.
• Coordinate communication and execution of bookings and activities with outside partnerships.
• Serve as the operational coordinator for group reservations, managing lodging, activities, banquet details, and related reservations within booking systems.
• Collaborate with Operations and Food & Beverage teams to coordinate special requests and ensure successful group execution.
• Provide concierge‑style service to support group arrivals and check‑in experiences.
• Utilize CRM and reservation systems to manage leads, inquiries, communications, and booking activity.
• Conduct outreach and support business development efforts to expand awareness and generate new group opportunities.
• Prepare, distribute, and maintain marketing and communication materials for group clients.
• Communicate updates and ensure accurate information is shared with appropriate internal departments.
• Participate in weekly Group Sales meetings and contribute to departmental planning and follow‑up.
• Perform other duties as assigned.
• Perform all responsibilities in a safe manner and in accordance with company policies.
• Uphold all guest service standards.

• Minimum of two years operational experience in a hotel/banquet setting required.
• Prior experience with event booking preferred.
• Strong understanding of sales strategies and pipeline management.
• Ability to meet or exceed sales targets and KPIs.
• Ability to sell experience‑based products (adventure packages).
• Skilled in upselling add‑ons (gear rentals, guided tours, lodging upgrades).
• Knowledge of seasonal pricing and occupancy strategies.

We are an equal opportunity employer and do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by applicable law.