Search Engine Optimization Manager
Listed on 2026-02-12
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Marketing / Advertising / PR
SEO
SEO / SEM Program Manager (In-House, Global B2B)
Location: Princeton Junction, NJ (In-Office)
Type: Full-Time
International Process Plants (IPP) is bringing SEO and paid search fully in-house and is hiring a senior, hands‑on SEO / SEM Program Manager to own global organic and paid search performance. This is an individual contributor role with full execution ownership.
What You’ll Do- Own hands‑on SEO execution: technical SEO, on‑page optimization, site structure, and content
- Fix international SEO issues (hreflang, indexing, foreign‑language pages)
- Build and optimize Google Ads campaigns, including international markets (UK/EU)
- Own keywords, bids, ad copy, landing‑page alignment, and performance
- Tie SEO and SEM directly to qualified leads and revenue
- Write and optimize technical B2B content for industrial equipment
- Continuously improve ROI across organic and paid search
- 6+ years of hands‑on SEO + SEM experience
- Proven success running Google Ads (including international campaigns)
- Strong Word Press experience (technical + international configuration)
- Solid technical SEO fundamentals (indexing, structure, on‑page)
- Experience with large keyword sets (e‑commerce or complex B2B)
- Comfortable in lean environments
- Able to connect search performance to pipeline and revenue
- Associate’s degree or higher required
- Full ownership of global SEO & SEM
- High‑impact, revenue‑focused work
- Technical, high‑intent B2B products
- Clear accountability and autonomy
Founded in 1978, IPP supplies and acquires complete industrial plants, systems, and equipment for the pharmaceutical, specialty chemical, fine chemical, petrochemical, fertilizer, power generation, and polymer industries.
IPP enables sustainable industrial growth by redeploying pre‑existing plants and equipment that are immediately available — at a fraction of the cost and delivery time of new assets. IPP maintains a global portfolio of 17 industrial sites, 110+ complete plants, and 15,000+ process systems and major equipment assets.
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