Cigarette Category Strategy and Analytics Manager

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners:
Certified Oil, Coen Markets, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

This role is responsible for end-to-end ownership of the cigarette category, including strategy, pricing, promotions, analytics, and financial performance. It combines commercial category management with advanced analytics and pricing strategy to drive sales, margin, and market share while ensuring compliance with regulatory and contractual requirements. The role leads assortment, pricing, promotional planning, and merchandising while also owning analytics, reporting, forecasting, and performance insights for the Cigarette category.

This position partners cross-functionally with Finance, Operations, Supply Chain, Loyalty, and vendor partners to deliver profitable growth and data‑driven decision making. This is a highly strategic role requiring both strong commercial acumen and advanced analytical capability.

1. Category Strategy & Commercial Ownership

• Develop and execute category strategies to maximize sales, margin, and market share within the cigarette portfolio
• Optimize assortment, space allocation, and merchandising to align with customer demand and regulatory constraints
• Identify growth opportunities including new product launches, innovation, and private label where applicable
• Lead vendor negotiations including pricing, rebates, and promotional funding

2. Pricing Strategy & Revenue Growth Management

• Own pricing architecture all cigarette SKUs to ensure compliance with vendor contracts, pricing requirements, and promotional programs
• Conduct elasticity, competitive price index, and margin analysis to inform pricing decisions
• Develop pricing scenarios and financial models to evaluate profitability and volume impact
• Ensure compliance with state and federal tobacco pricing regulations

3. Promotions, Loyalty & Trade Investment

• Develop and execute promotional and loyalty strategies to drive incremental sales and customer engagement
• Evaluate ROI of promotions, vendor funding, and loyalty offers (Smart Rewards, P+, etc.)
• Manage vendor‑funded programs and ensure financial accuracy of accruals and billing

4. Analytics, Reporting & Insights

• Develop dashboards, KPI reporting, and executive‑level performance reviews
• Translate complex data into clear, actionable insights and recommendations
• Monitor performance across sales, margin, volume, rebate income, and share
• Conduct competitive benchmarking and category health analysis

5. Financial Planning & Forecasting

• Manage category financials including budgets, forecasts, and monthly re‑projections
• Build forward‑looking models for pricing, assortment, and promotional strategies
• Ensure delivery against EBITDA, sales, and gross profit targets

6. Assortment, Merchandising & Inventory

• Lead planogram strategy and back‑bar optimization to maximize sales and compliance
• Monitor CAO accuracy, DSI, in‑stock levels, and shrink
• Partner with supply chain to ensure optimal inventory levels and execution

7.…