Strategic Marketing Manager

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Working

Location:

Massachusetts, Westborough;
Nationwide

Workplace Flexibility:

Hybrid

For more than 100 years,Olympus has focused on making people’s lives healthier, safer and more fulfilling.

Every day, we live by our philosophy,True to Life, by advancing medical technologies and elevating the standard ofpatient care so people everywhere can fulfill their desires, dreams, and lives.

Our five Core Values empower us to achieve Our

Purpose:

Patient Focus, Integrity, Innovation, Impact and Empathy.

The Strategic Marketing Manager is a member of the Global Respiratory team is responsible for managing the BU’s strategic business planning process and supporting organic innovation initiatives that drive future portfolio growth. This role will contribute to identifying, accessing, and prioritizing global market opportunities, technologies, and geographic expansion opportunities. This includes understanding market/technology needs, analyzing the competition, and assessing viability of new business opportunities (organic, inorganic, market development).

Experience conducting voice of customer and primary market research is required, along with the ability to develop and communicate a deep understanding of the customer needs. This individual will work collaboratively with team members across Olympus to execute initiatives and provide recommendations on future projects and investments. The role is a key contributor to the development of the future Respiratory portfolio and product pipeline.

This role requires the ability to develop and apply broad knowledge regarding customer needs, value chain, market structure, and medical solution offerings. The ideal candidate enjoys creative problem solving and has the ability to generate compelling investment stories / business plans supported by rigorous financial forecasting and analysis (NPV, DCF). They will apply a strong, data-driven approach to their work and will also be an effective communicator (oral, written, presentation).

The right candidate will have diverse interests and feel comfortable demonstrating agility to think strategically across the portfolio and work with agility across projects / programs.

• Develop deep knowledge of the markets, competitors, and solutions within the Respiratory business through market research, healthcare provider (HCP) engagement, attendance at industry conventions, and customer visits.
• Partner with global product management teams, market intelligence, corporate and business unit strategy functions, medical affairs, research and development, and commercial organizations to support business case assessments.
• Support management of the Respiratory business unit (BU)’s strategic business planning process and help develop the BU’s strategic business plan;conduct analysis of the Respiratory portfolio and help prioritize organic, inorganic, clinical, and market development investments, ensuring alignment with the Respiratory business unit strategy.
• Partner closely R&D and Medical Affairs to identify and prioritize opportunities to development new solutions that enable our long-term strategy and roadmap; evaluate commercial viability, understanding customers’ requirements, evaluate commercial viability, and build business cases needed to activate new investments.
• Lead market opportunity assessments from inception to completion and present key findings, recommendations, and strategic insights to leadership.

Required:

• Bachelor’s degree in science, engineering, finance, marketing, healthcare, or a related field required.
• Minimum of 3–5 years of experience in the healthcare industry, including medical devices, diagnostics, corporate strategy, upstream marketing, downstream marketing, project management, analytics, or research and development (R&D).
• Ability to lead project teams and drive cross-functional collaboration.
• Strong clinical competency and analytical skills.
• Experience designing and executing Voice of Customer (VOC) research initiatives.
• Self-motivated with a proven track record of setting goals, executing initiatives, and successfully leading…