Marketing Manager, GTM Campaigns

Job Description

Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!

Cumberland Farms is one of the fastest-growing convenience retailers in the United States, committed to becoming America's #1 'one-stop' destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500+ locations across the United States employing over 18,000 team members. You can find us operating under the following store banners:
Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our US headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer:

* Competitive Wages

* Work today, get paid tomorrow through our earned wage access program
* * Paid Time Off

* Medical/Health/Dental Coverage

* 401K with Company Match

* Team Member Discounts

* Tuition Reimbursement

* Employee Assistance Program

* Health Savings Account

* Company Spirit Days

* Employee recognition and awards

* And much more!

Position Summary:

We are seeking a Marketing Manager, Go-To-Market Campaigns to lead the end-to-end planning, execution, and optimization of integrated, multi-channel marketing campaigns that drive brand awareness, store traffic, and sales.

This role serves as the operational hub for campaign delivery, bridging marketing strategy with in-store, digital, and cross-channel execution. You will bring go-to-market plans to life across a multi-banner retail environment owning timelines, aligning cross-functional teams, and ensuring campaigns launch on time, on budget and with excellence.

The ideal candidate is equal parts marketer and operator, a strategic thinker who can connect big picture objectives to flawless execution. You thrive in fast paced environments, bring structure to complexity, and know how to move work forward across multiple stakeholders.

Responsibilities:

* Campaign Leadership & Execution:
Own the end-to-end execution of integrated marketing campaigns, from planning through launch and post-campaign recap. Translate strategy into actionable plans across in store, digital, and promotional channels while delivering campaigns tied to seasonal events, key cultural moments, and key business priorities.

* Program & Project Management:
Serve as the central project manager for marketing initiatives, building timelines, tracking progress, and ensuring on time delivery. Manage multiple campaigns simultaneously in a high volume, fast paced retail environment while overseeing workflows and external partners and key vendors as needed.

* Collaboration & Cross-Functional Alignment:
Drive alignment across Media & Advertising, Brand, Merchandising, Operations, and regional and store teams. Partner closely with merchandising and key accounts to execute promotional programs that drive traffic and sales, serving as the connective link between strategy and execution.

* In-Store & Field Activation:
Ensure campaigns are executed seamless at the store level with a strong focus on operational feasibility and consistency. Support large scale activations, seasonal programs, and field rollouts to bring campaigns to life in market.

* Performance & Optimization:
Track campaign execution and performance, identifying opportunities to improve processes, efficiency, and overall impact. Apply key learnings to continuously enhance future campaigns and drive stronger results.

* Innovation:
Identify emerging trends in marketing, merchandising, and retail experiences. Test and implement new ideas to enhance the brand, drive traffic, and new revenue sources.

* Ad Hoc Support:
Take on special projects or initiatives as needed to support the Senior Director and overall Media & Advertising strategy.

Working Relationships:

Collaborate closely with growth, digital, brand, PR, communications, merchandising, FP&A, fuel, store operations, and other support divisions.

Requ…