Area Sales Manager

Area Sales Manager

Position at Windsor Communities

Area Sales Manager | Windsor Village at Waltham, Edison on the Charles by Windsor, Windsor at Hopkinton, The Victor by Windsor, Waterside Place by Windsor, and Windsor Ridge at Westborough - Waltham / Metro West / Boston Clusters

As an Area Sales Manager, you'll lead and manage a sales team to achieve targets and drive business growth for approximately 750 to 1500 total units. Your focus will be on developing sales strategies, building customer relationships, and executing sales plans. You should be results oriented with strong leadership skills and a proven track record in sales management. In this role, you'll oversee sales, prop-tech initiatives, and site-level marketing for the assigned property(s).

Collaboration with the Strategic Services Teams will be essential for success. You'll maximize sales opportunities, optimize prop-tech initiatives, and enhance site-level marketing. Additionally, you'll be responsible for hiring, training, and managing the sales team in coordination with the Community Manager(s) to achieve revenue goals. Your knowledge of the competitive landscape, market trends, and effective sales techniques will be crucial. With your leadership, motivation, and alignment with Windsor's values, you'll drive sales, improve resident retention, and optimize revenue efforts.

Embodies our mission of providing homes where people are truly cared for, while upholding our values of accountability, inclusivity, energy, and courage. For the fifth year in a row, Windsor Communities is the recipient of the 2025 Kingsley Excellence Award achieving the top award for Overall Customer Service.

• Develops and implements effective sales strategies, ensuring alignment with overall business objectives.
• Ensures sales associates and unguided tour technology effectively present the community(s), common areas, vacant apartments, and identified unguided tour apartments to prospects and demonstrate its features and benefits.
• Ensures sales teams obtain and improve essential sales skills and competencies required for success through ongoing on-the-job skills development, informal one-on-one or group training, modeling, and role play.
• Reviews Customer Experience Snapshot program results with associates, provides coaching and feedback based on results and observation, and holds associates accountable for completing recommended sales training resources.
• Ensures exemplary presentation and appearance of property, common areas, vacants, and made ready apartments for prospects and residents by sales team.
• Collects, evaluates, and shares data concerning the local, state, and national economy, impacting local rental market conditions. This encompasses factors such as corporate activities, school and crime ratings, and more.
• Insider expert on surrounding area, job market, local businesses, community activities, and community demographic life-style preferences. Conducts bi-annual competitor shopping.
• Stays informed about local legislation pertaining to pricing regulations for assigned properties, such as rent control, anti-price gouging measures, affordable programs, and similar initiatives.
• Tracks the progress of established sales strategies by monitoring sales-related Power BI (Business Intelligence) Dashboards, Real Page Performance Analytics, and supplementary reports.
• Monitors daily leasing activity for assigned property(s) including incoming prospect leads, tour activity, and follow-up communication.
• Conducts a weekly audit to monitor the closing ratios of the sales team for guided and unguided tours and implements appropriate measures to enhance any closing ratio that falls below company standards.
• Monitors and actively contributes to improving sales-related benchmarks on the Scorecard in collaboration with Operations Leadership.
• Ensures all sales related corporate programs and technology are executed on and results or usage meet company expectations. Corporate programs including but not limited to Lead Management, AI, Realync, Bilt, Happy Co, etc.
• Partners with the Pricing and Revenue Management Department and Operations Leadership to provide local market…