Automotive General Sales Manager

Westborough, United States | Posted on 09/04/2026

Brown & Brown was founded in 1939 as a two-partner firm and has risen to become one of the largest insurance brokerages in the world. With a team that is as connected locally as it is nationally, Brown & Brown provides the personalized, dedicated service you want from a boutique agency while delivering the peace of mind that you expect from a top brokerage.

AUTOMOTIVE GENERAL SALES MANAGER (GSM)

Lead. Coach. Desk. Drive Results.

A HIGH-PERFORMING DEALERSHIP LEADERSHIP OPPORTUNITY

Albrecht CDJR of Westboro is seeking an exceptional

Automotive General Sales Manager (GSM) with a proven record of high-volume sales production, strong gross performance, and building high-performing sale steams.

This is not a status-quo opportunity. We are looking for a proven dealership leader with the experience, energy, discipline, and leadership ability to turn the needle-taking
—taking an underperforming sales operation and moving it into the top tier of the region.

The ideal candidate is a hands-on, highly accountable dealership operator who knows how to build winning teams, improve processes, increase volume, protect gross, and consistently deliver results.

ABOUT ALBRECHT AUTO GROUP

Albrecht Auto Group is a family-owned and operated automotive dealership group with nearly 50 years of experience serving New England, with dealerships throughout Massachusetts and New Hampshire.

Our reputation is built on customer satisfaction,integrity, strong relationships, and developing great people. We invest inour employees, provide opportunities for professional growth, and create aculture where high performers can make a meaningful impact.

THE OPPORTUNITY

As General Sales Manager, you will lead the dealership's Newand Used Vehicle Sales operations and work closely with the General Manage rand dealership leadership to drive volume, gross, profitability, marketshare, and customer satisfaction.

Key objectives include:

• Increase New and Used Vehicle sales volume and market ranking
• Improve front-end and total gross profitability
• Deskdeals strategically while maximizing volume, gross, and customer satisfaction
• Improve closing ratios, salesperson productivity, appointment shows, and sold percentages
• Strengthen lead response, follow-up, CRM, BDC, and Internet sales performance
• Improve inventory turn, aging, pricing, and market competitiveness
• Recruit,develop, motivate, and retain high-performing sales professionals
• Leadand develop Sales Managers, F&I Managers, BDC/Internet personnel, and Sales Consultants
• Auditand review F&I deals and strengthen Sales/F&I coordination
• ImproveCSI, customer satisfaction, and the overall customer experience
• Establisha culture of accountability, urgency, and consistent execution
• Position the dealership among the top-performing stores in the region

KEY RESPONSIBILITIES

• Leadall New and Used Vehicle Sales operations.
• Establish and execute daily, weekly, monthly, quarterly, and annual sales objectives.
• MonitorKPIs, identify performance gaps, and implement immediate corrective action.
• Drive consistent sales processes from initial customer contact through delivery.
• Maintaina high-accountability culture focused on measurable results.
• Lead,coach, mentor, and develop the entire sales organization.
• Recruit,hire, train, motivate, and retain top talent.
• Identify talent gaps, strengthen management, and develop future leaders.
• Hold managers and salespeople accountable for activity, performance, and results.
• Createa culture where high performance is expected, recognized, and rewarded.

Volume, Gross & Profitability

• Develop strategies to increase retail volume while protecting profitability.
• Monitor gross, PVR, closing ratios, lead conversion, appointment performance, and productivity.
• Partner with F&I…