Product Manager, Personalization Platforms

Product Manager, Personalization Platforms

The Product Manager for Personalization Platforms drives business value from IDEXX’s personalized technology stack. This role owns disciplined product management, cross‑platform data activation, and revenue‑aligned prioritization for the systems that deliver personalized experiences across web, eCommerce, and customer portal channels.

• Own Platform Strategy and Roadmap
  Define the multi‑year vision and incremental roadmaps for personalization and customer data activation platforms, aligned to business goals across global marketing, lines of business, and commercial teams.
  Build investment cases for personalization and data unification capabilities, with clear ROI, revenue impact, and priority justification.
  Define how account‑level signals and individual‑level behavior combine into a unified, real‑time personalization model.
  Define and prioritize the development backlog, with well‑scoped, development‑ready initiatives. Write unambiguous requirements and user stories with acceptance criteria to minimize rework and scope creep, using AI tools to accelerate authorship while maintaining quality.
  Facilitate stakeholder prioritization across lines of business and make trade‑offs transparent, especially when personalization rules must coordinate across competing campaigns to the same account.
• Lead Cross‑Platform Data Activation
  Define how data flows from source systems—CRM, ERP, data warehouse, in‑clinic IoT data—into personalization activation.
  Partner with data analysts, architects, and engineers to specify the unified customer profile required for real‑time, dynamic segmentation.
  Replace manual, static segmentation lists with dynamic, behavior‑driven segments as data unification capabilities mature.
  Address data quality dependencies—duplicate, incomplete, or mismatched contact records and consent gaps—in coordination with CRM and consent management work streams.
• Align Cross‑Platform Dependencies
  Coordinate with the Product Manager for marketing engagement platforms on triggered email flows where on‑site behavior initiates outbound email.
  Coordinate with the Product Manager for enterprise website platforms on the website surfaces where personalized experiences are delivered, including CMS, analytics, and optimization integration points.
  Coordinate with product owners for B2B eCommerce, LMS, customer portals, and CRM on integration strategies and roadmaps.
  Deliver concise status updates on risks, dependencies, and business impact to leadership.
• Manage Delivery Through Agile Partnership
  Partner with the dedicated IT delivery team to deliver against the personalization roadmap.
  Drive sprint performance, proactively remove blockers, and maintain development momentum.
  Establish KPIs that track delivery velocity, platform adoption across lines of business, and measurable business impact such as engagement, conversion, and retention.
• Drive Platform Evolution and Emerging Capabilities
  Identify and evaluate AI use cases for personalization, including dynamic content generation, predictive segmentation, and next‑best‑action recommendations.
  Build business cases for AI pilots that demonstrate clear ROI and alignment with digital marketing strategy.
  Apply AI tools to the product management workflow itself, including requirements drafting, user story generation, and backlog refinement, to improve quality and throughput.
  Guide stakeholders in understanding practical AI applications within the personalization stack.

• Enterprise personalization platform expertise, e.g., Salesforce Marketing Cloud Personalization, Adobe Target, Dynamic Yield, or Optimizely.
• 4–6+ years of relevant experience in product management or ownership.
• Working understanding of customer data platforms, e.g., Salesforce Data Cloud, Segment, Tealium, or Treasure Data.
• Strong grasp of B2B data models, including how account‑level and individual‑level data combine to drive personalized experiences.
• Strong business case and ROI analysis skills.
• Agile product management experience, including direct authorship of requirements and user stories with acceptance criteria.
• Comfort using AI tools to accelerate product management work without sacrificing rigor.
• Ability to lead through influence in a cross‑functional, matrixed organization.
• Experience coordinating across multiple lines of business with shared customer audiences.

Competitive compensation, incentives, and benefits. A positive and respectful work culture encourages learning and discovery.

IDEXX is an equal‑opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal law.