Associate Director, Marketing Technology

About This Role

IT accelerates the success of IDEXX employees and customers by providing scalable and innovative solutions and leadership. We are a global organization that supports all technology needed to deliver products and solutions to customers-enabling them to focus on delivering high-quality patient care. We strive to provide exceptional customer service and experience in the most efficient means possible, requiring alignment and cross-functional communication.

As the Associate Director, Marketing Technology, you will provide strategic consulting-level support and guidance through key IT initiatives. As a strategic partner with business leadership and other key stakeholders, you will work with our global Marketing leadership team to discuss opportunities, identify and prioritize projects, and deliver technology products that meet business needs.

You will serve as the trusted advisor and primary IT point of contact to marketing. You play a major role in the annual budget process, the quarterly portfolio update to the executive team, and the annual strategic planning process. This ensures close alignment on Marketing and IT priorities to drive long-term success for IDEXX.

Come join a team that directly impacts a global market and creates solutions that change the world!

• You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information to appropriate levels of staff regarding business unit requests, projects, and initiatives.

• You will focus on strategic initiatives and planning activities for the business, in particular new systems and capabilities.

• You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities and identify and facilitate prioritization across the portfolio.

• You will serve as a lead role in enabling the business to achieve its objectives through the effective use of technology—including emerging AI capabilities.

• You will support and work through resolutions for service and delivery escalations.

• You will operate as key business contact representing IT in promoting IT services and capabilities.

• You will understand market challenges, including customer priorities and competitive issues.

• You will identify and provide technical options to satisfy business ideas.

• You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.

• You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.

• You will partner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.

• You have 10+ years of relevant IT and Marketing Technology experience along with leadership experience.
• You have hands‑on familiarity with the modern Mar Tech ecosystem (a marketing automation platform like Marketing Cloud, Hub Spot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling).
• Strong organizational skills, including operational execution excellence.
• Working knowledge of Agile estimations and Product Ownership.
• Ideal candidates will have a background working in a progressive, cloud‑based software environment.

• Great at planning and aligning, bringing the right people together—a strong facilitator.
• Strong communicator and relationship builder with a can‑do attitude and a strong team player working across the matrix.
• Strong influencing skills with the ability to establish and maintain credibility with senior leaders and other key decision makers.
• Preferably successful experience leading a virtual team.

• Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business.
• Strategic mindset with proven success to drive initiatives.
• Nimble, agile,…