Senior Program Manager, Demand Generation

Job Overview

Gavel has been acquired by Relativity, the leading legal data intelligence company. Gavel currently operates as a standalone product line within Relativity, offering two products:
Gavel Workflows, a legal document automation platform for law firms, and Gavel Exec, an AI contract review and drafting tool for in‑house legal teams and transactional attorneys.

Hybrid

This role owns all inbound demand generation and marketing‑led outbound for both products, driving free trials and demo requests across the full funnel. In the near‑term, you will be the only dedicated marketer on the Gavel team: building and running the playbook. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross‑functional leadership on where to invest and why.

This is a high‑autonomy role for someone who has operated as a solo marketing function before, thinks in systems, and holds themselves accountable to pipeline and revenue outcomes.

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, Linked In, Reddit, and OpenAI
• Advise leadership on funnel health, channel ROI, and investment prioritization
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting

• Own our Webflow site: strategy, page edits, CMS updates, and new page launches
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
• Run editorial operations for two founder Substacks and bi‑weekly newsletters
• Oversee contractors for SEO/AEO execution and social content production

• Own Hub Spot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
• Design and build onboarding, nurture, sales, and marketing email sequences across both products
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications

• Maintain and evolve the marketing attribution model, including cross‑functional work with engineering to connect pre‑signup session data to revenue outcomes
• Translate data from Big Query, Looker, Hub Spot, GA4, and Google Sheets into clear recommendations for leadership
• Own the full martech stack and build AI workflows and automations across your workflow

• 7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
• Demonstrated experience as a solo or near‑solo marketer who owned strategy and outcomes, not just execution
• Hands‑on paid ownership: you have managed campaigns, made budget and bid decisions, and understood conversion tracking at a technical level
• Strong Hub Spot proficiency across sequences, workflows, lifecycle management, and reporting
• Experience designing and executing SEO or content programs with measurable pipeline impact
• Comfortable working cross‑functionally with engineering and data teams to build marketing infrastructure and translate data from Big Query, Looker, Hub Spot, GA4, and spreadsheets into investment recommendations
• AI fluency: you use AI tools as a core part of how you work to build automations, produce content, analyze data, and move faster than a team of one should be able to
• Strong written communication: you write copy, briefs, and strategic recommendations regularly and well

• Experience with AEO, LLM citation optimization, or AI‑driven search visibility programs
• Familiarity with Big Query or data warehouse tools for marketing attribution
• Experience in legaltech, legal operations, or selling to law firms or in‑house legal teams
• Experience building and owning a martech stack from the ground up

Relativity is committed to competitive, fair, and equitable compensation practices. This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus, and long‑term incentives. The expected salary range for this role is between $128,000 and $192,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity.

Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position.

• Content Strategy
• Demand Generation Strategy
• Hub Spot CMS
• Marketing Attribution
• Marketing Research Strategy
• Paid Search Marketing
• Sales Enablement
• Search Engine Optimization (SEO)