Communications & Marketing Manager - City of Westbrook

Communications & Marketing Manager - City of Westbrook

Posted: August 10, 2026 |
End Date: September 30, 2026
County: Cumberland County
Job Type: Manager

The City of Westbrook is seeking a creative, strategic, and collaborative Communications & Marketing Manager to serve as the City's primary communications resource. Working closely with City leadership, departments, elected officials, the media, and the public, this position develops and implements communication and marketing strategies that promote transparency, public engagement, City services, programs, projects, and community events.

The position is also responsible for overseeing the City's public access television, live streaming, digital media platforms, and audiovisual services for public meetings.

The City of Westbrook is committed to fostering a professional, respectful, and welcoming workplace. We encourage all qualified individuals to apply and ensure that hiring decisions are based on experience, skills, and the needs of the role. We also welcome applications from women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans. Our goal is to create an environment where every employee can contribute meaningfully and feel supported in their role.

• Develop and implement City-wide communications, marketing, and public engagement strategies.
• Draft press releases, newsletters, speeches, talking points, website content, and other public communications.
• Coordinate media relations and respond to media inquiries with City leadership.
• Manage and maintain City website and social media content.
• Develop marketing campaigns and promotional materials that highlight City services, programs, events, and quality of life.
• Maintain the City's branding standards and visual identity.
• Create and coordinate video, graphic, digital, and other multimedia content.
• Oversee public access television, live streaming, meeting recordings, and digital media platforms.
• Coordinate the operation, maintenance, and lifecycle management of audiovisual equipment.
• Coordinate per diem staff, contractors, and vendors supporting communications and media services.
• Work collaboratively with City departments and attend public meetings and community events.
• Monitor assigned communications and marketing budgets and develop related policies and procedures.
• Performs other related duties and projects as assigned.

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, Digital Media, or a related field.
• Five (5) years of progressively responsible experience in communications, marketing, public relations, digital media, broadcast services, or a related field.
• Municipal or public sector communications experience preferred.
• Equivalent combinations of education and experience may be considered.

For further details, the full job description is available here .

• Competitive salary range of $72,218.38 - $85,069.57 per year depending on experience and qualifications.
• This position is a non-union position.
• A comprehensive benefits package includes medical (PPO plan at 12% premium cost, plus HRA reimbursement), dental, vision, life insurance (one times base salary), short and long-term disability, and employee assistance program.
• Generous paid leave including vacation, sick, and 13 holidays per year.
• Tuition reimbursement for job-related courses.
• Retirement program of the Maine Public Employees Retirement Plan (Maine PERS) or defined 457 with matching up to 6%.

The City of Westbrook is an Equal Opportunity Employer and prohibits discrimination or harassment of any kind. We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, gender identity, and/or expression, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable federal, state, or local law.

The City of Westbrook was a traditional mill city that has grown and diversified significantly over the last two decades to become a residential hub and business center for the region. Westbrook has a population of over 20,000 and covers 17.36 square miles. Westbrook is centrally located to both urban and rural amenities. Currently, the City employs approximately 195 full-time and 80 variable-hour employees, covered by five different Collective Bargaining Agreements.

The departments contained within the City are the Mayor’s Office, Economic Development, City Clerk, Finance, Human Resources, Planning, Code Enforcement, & Assessing, Public Services, Community Services, General Assistance, Library, Police, Fire & Rescue, and Dispatch.

Westbrook is recognized as a business-friendly community. The Economic Development (ED) department assists businesses in finding optimal locations to relocate, expand, or start new ventures. It provides business retention services, including facilitating…