Digital Marketing Specialist

Overview

About IMMI IMMI is the trusted, global leader of safety solutions, helping to protect millions of lives every day. Privately owned, headquartered in Westfield, Indiana and operating eight additional global facilities, IMMI focuses on safety restraints and systems for vehicles and related industries. This posting describes the role of a Digital Marketing Specialist within the marketing department.

Digital Content Development

• Create, update, and publish digital content based on established messaging frameworks and direction from marketing and product leadership.
• Develop persuasive copy for web pages, email communications, digital brochures, online product resources, and other digital assets that clearly articulate product value and support sales objectives.
• Ensure all digital content accurately reflects IMMI’s safety solutions and their application to customer’s products.
• Maintain a digital content/editorial calendar, coordinating inputs, reviews, and approvals to deliver content on time.

Social Media Content Execution & Moderation

• Draft and publish social media posts across approved corporate channels in alignment with brand guidelines and messaging objectives.
• Implement and manage paid social media campaigns for maximum return on spend.
• Manage cadence and content to build a loyal following in approved channels.
• Adapt technical product information into clear, engaging, and persuasive social content appropriate for audiences.
• Monitor social media channels for accuracy, engagement, and brand-appropriate interactions.
• Moderate comments and responses by identifying questions, routing inquiries to appropriate internal teams, and ensuring all interactions reflect IMMI’s professional standards.
• Flag inappropriate or off-brand content and escalate issues according to established protocols.

Website & Platform Support

• Maintain and update website content, ensuring accuracy, clarity, and alignment with brand and messaging guidelines.
• Coordinate with internal teams and external partners to support web content updates, landing pages, and digital resource libraries.
• Challenge stakeholders appropriately to deliver content within IMMI’s “digital” voice.
• Monitor digital content for outdated information and initiate updates as needed.
• Monitor performance and ensure websites are online and functioning as designed.
• Apply on-page SEO best practices (metadata, internal linking, keywords, accessibility basics) to improve findability and user experience.
• Support paid search/SEM execution (as directed) by coordinating landing pages, keyword alignment, and performance reporting.
• Continuously refresh and optimize web content using digital best practices and performance insights to achieve business objectives.

Digital Asset Coordination

• Support the development and organization of digital assets, including graphics, PDFs, product documents, and multimedia content.
• Ensure digital files are properly stored, version-controlled, and accessible to internal stakeholders.

Email & Digital Communications

• Draft and format external email communications, newsletters, and announcements.
• Write persuasive email content that supports product awareness, customer engagement, drives lead generation, and internal alignment.
• Ensure email content aligns with brand standards and follows established approval processes.

Video Content Coordination (Digital Focus)

• Coordinate digital video projects by serving as the liaison between internal stakeholders and the video production or creative team.
• Gather requirements, prepare or coordinate scripts or talking points, and ensure messaging accuracy.
• Manage timelines, deliverables, and feedback cycles for digital video assets. (
  
  Note:
  
  This role does not involve hands-on video editing or production.)

Analytics, Performance Monitoring & Continuous Improvement

• Review digital content for accuracy, clarity, and consistency prior to publication.
• Monitor basic performance indicators (e.g., engagement metrics, click-through rates, lead generation, content accuracy checks, etc.).
• Use performance data to refine and improve all digital communications, ensuring content remains effective, relevant, and aligned with business…