Digital Marketing Specialist

The Digital Marketing Specialist is responsible for developing, executing, and optimizing integrated email, SMS, and social media marketing strategies that drive engagement, lead generation, and revenue growth. This role combines lifecycle marketing and social media expertise to deliver cohesive, multi-channel campaigns aligned with client goals.

You will collaborate with clients and internal teams to build data-driven strategies, manage day-to-day execution, and continuously improve performance across channels. This position requires strong creative, analytical, and technical skills, along with the ability to thrive in an agile, fast-paced environment.

At the heart of our organization are our core values, which are not just something we say but actions we live.

• Do what’s right for the customer, the Cornerstone team, and our partners
• Stay in the solution
• Sense of Urgency and Accomplishment
• CHOP:
  Collaborative, Helpful, Open, and Positive
• Don’t Take Yourself Too Seriously

• Strategy and Process Adherence: The Digital Marketing Specialist is responsible for developing and executing integrated digital marketing strategies across email, SMS, and social media channels that align with client goals and overall marketing initiatives. This includes identifying growth opportunities across lifecycle and social channels, building and managing monthly content and campaign calendars, and ensuring all efforts align with brand standards and key performance indicators.
  
  The role also ensures adherence to internal processes, timelines, and agile workflows, maintaining clear communication around milestones, risks, and deliverables while supporting continuous improvement across campaigns.
• Execution: This role owns the end-to-end execution of campaigns across email, SMS, and social media. Responsibilities include building and managing email and SMS campaigns such as nurture sequences, newsletters, promotional sends, and automated workflows, including segmentation, scheduling, testing, and deployment. The specialist also manages social media accounts across platforms such as Facebook, Instagram, Linked In, and Pinterest, executing both organic and paid campaigns.
  
  This includes creating, scheduling, and publishing content, as well as managing and optimizing paid social campaigns, particularly within Meta Ads Manager, while ensuring accuracy and consistency across all campaign elements
• Analytics and Results: The Digital Marketing Specialist is responsible for tracking, analyzing, and optimizing campaign performance across all channels using key metrics such as open rates, click-through rates, engagement, conversions, and ROI. This includes conducting A/B testing, leveraging data insights to refine targeting and messaging, and continuously improving campaign effectiveness. The role provides regular performance reporting and actionable recommendations to clients and internal teams, ensuring strategies are data-driven and aligned with business objectives.
• Collaboration & Communication: This role works closely with designers, production teams, marketing managers, and clients to ensure alignment on campaign strategy, execution, and performance. The Digital Marketing Specialist serves as a point of contact for clients, providing guidance on digital marketing best practices and communicating performance insights and recommendations. The role also stays current on industry trends, emerging tools, and platform updates, ensuring strategies remain competitive while maintaining compliance with company standards, brand guidelines, and applicable regulations
• Other duties as assigned by Leadership Team, including direct client management.

• A bachelor’s degree in Marketing, Business or related field preferred.
• 5+ years of experience in digital marketing, including email/SMS and social media.
• Strong copywriting, editing, and proofreading skills.
• Experience with CRM and marketing platforms (Hub Spot, Klaviyo, Mailchimp, Salesforce, etc.).
• Experience with social media tools and platforms (Meta Ads Manager, Hootsuite, Agorapulse, etc.).
• Ability to analyze data and translate insights…