Campaign Director

Campaign Director

Campus

Title:

Campaign Director

State

Job Title:

Director

Department: Institutional Advancement

Job Code: HA6010

FLSA Status: Exempt

Funding:

Bargaining Unit: Non-Unit Professional

Job Type: Full-Time (3 Years with Possibility of Extension)

Timeframe: 52 Weeks

Shift: Monday-Friday, 9am to 5pm (nights and weekends as required)

Regular Days Off: Saturday and Sunday

Supervision Received: Reports Directly to the Vice President of Institutional Advancement

Supervision Exercised: None

Salary: $93,500.00 to $ Annually (salary commensurate with education and experience)

The Campaign Director works with the Vice President for Institutional Advancement (VPIA) and University Leadership to plan, manage, implement, and evaluate all capital/comprehensive campaign activities. The Director also works with the VPIA and the Executive Director of Institutional Advancement / Westfield State University Foundation to create and execute a comprehensive principal and major gift prospect solicitation program to support campaign initiatives.

In addition, the Director will manage day-to-day campaign-related issues, track and report on campaign progress, and serve as the principal staff support to the VPIA on campaign matters. To successfully carry out these responsibilities, the incumbent will interact with senior University leadership, the Campaign Steering Committee, trustees, leadership gift prospects, members of the University Advancement staff, and the Westfield State community.

The Director will, with oversight from the VPIA, participate substantially in the formulation, determination, and adoption of divisional policy.

Duties include but are not limited to:

• Collaborates with the VPIA, Executive Director, Senior Staff, Board members and volunteer campaign leadership to manage, update and implement a strategic plan for the campaign.
• Monitors the status of marketable gift opportunities spanning the spectrum of institution needs in conjunction with University and Divisional leadership and advises the VPIA regarding progress or variances toward achieving those goals and objectives.
• Reviews the needs of the University and the identified potential of VPIA's prospect pool to provide key decision makers with the information they need to advance solicitations.
• Monitors tables of gifts needed to achieve the dollar goal, ensuring pipeline alignment, and reassessing strategy as needed.
• Collaborate with the Senior Management team to implement naming policies and gift acceptance procedures. Including but not limited to participating substantially in the formulation, determination and adoption of divisional policy.

• Develops and monitors the campaign timeline, detailing the phases of the campaign, progress in soliciting the various segments of the prospect pool and the impact of various fundraising divisions.
• Makes recommendations regarding the scope, nature, location, and timing of campaign events, as well as developing standardized formats and materials for screening meetings, assignments and training meetings, and other localized small-group volunteer activities.
• Reviews campaign goals and objectives in conjunction with the size and composition of the prospect pool to determine how to best assign staff to make necessary solicitations.

• Works with the VPIA, the Executive Director of Institutional Advancement / Westfield State University Foundation, Director of Communications and Donor Relations staff to establish a campaign communications plan for Westfield's internal and external constituencies.
• Seeks to identify key campaign themes and messages and ensures these are creatively developed in a variety of communications media.
• Integrates news on the achievement of campaign milestones into ongoing communications/marketing outreach as appropriate.

• Oversees a robust pipeline of potential contributors driving the development and execution of strategies for the cultivation, solicitation, and stewardship of campaign donors.
• Serve as a key representative of the…