Director of Advancement Communications and Publications

Director of Advancement Communications and Publications

Campus

Title:

Director of Advancement Communications and Publications

State

Job Title:

Director

Department:
Institutional Advancement

Job Code: HA6000

FLSA Status:
Exempt

Funding:

Bargaining Unit: APA

Job Type: Full-Time Permanent

Timeframe: 52 Weeks

Shift: Monday-Friday, 9am to 5pm

Regular Days Off:
Saturday and Sunday

Salary: $95,000-$100,000 Annually (salary commensurate with education and experience)

This is a fully in-person position at Westfield State University,with all duties performed on campus during the employee's regularly scheduled work hours to support direct engagement with students,colleagues, and the campus community, unless your position requires travel to perform said duties.

The Director is responsible for managing the day-to-day functions of Westfield State's growing communications program by planning,supporting, and executing communications to support the donor cultivation process for a comprehensive campaign and general

Institutional Advancement friend and fundraising efforts. In addition, the position oversees the redevelopment of publications and print and digital communications in support of WSU, the WSUFoundation, Inc., and the WSU Alumni Association. With guidance from the Executive Director for the Campaign (EDC), the Directordevelops strategies and effectively manages a diverse set of volunteers, communications, and events to meet the Advancement Office's engagement goals involving alumni, parents, community members, volunteers, and donors.

With guidance from the Vice President of Institutional Advancement(VPIA), the Director collaborates with other divisions on campus onthe development of college publications, including, but not limitedto, the Alumni/University Magazine, University Impact Report,President's Annual Report, and a comprehensive divisional communications plan.

This position involves regular and extensive interaction with the President's Office, faculty and staff, donors and prospects,community leaders, high-level volunteers, and alumni.

Duties include but not limited to:

• Works with the EDC and the VPIA to establish long-term goalsand objectives for alumni and donor relations programs; recommends short- and long-range strategies to support WSU's mission and advancement goals.
• Develops, implements, and manages annual communication and constituent engagement plans aligned with the institutional
  
  Strategic Plan.
• Supports the implementation and appropriate use of WSU brand guidelines across the Office of Institutional Advancement.
• Ensures all communications produced by Institutional Advancement comply with University branding standards, editorial guidelines, and applicable digital accessibility requirements.
• In collaboration with the Director of Alumni Relations and withinput from the Executive Director of Institutional Advancement(EDIA), plans and implements a robust annual alumni relations program marketing plan, including social events, talks, and volunteer opportunities that reflect WSU's distinct culture andengage alumni from all backgrounds and life stages.
• Develops and maintains a comprehensive annual editorial and communications calendar that aligns Institutional Advancement initiatives with the University's strategic priorities and fundraising objectives and oversees the design and distribution ofprint and digital marketing for Institutional Advancement program sand initiatives.
• Develops and evaluates communication metrics to measure engagement, audience reach, and the effectiveness of campaigns,publications, and constituent communications, using data to inform future communication strategies.
• Helps manage and advise on alumni and friends social media channels.
• Supports event staffing and logistics for Institutional Advancement programs and events as needed.
• Serves as the convener of a University Magazine working groupto create and execute a plan for a new University Magazine. Thisgroup should include staff, faculty, students, alumni, andothers.
• Serves as lead writer and content creator for major University publications and Advancement materials, including the President'sReport and University Magazine.
• Writes and edits compelling journalistic stories highlighting benefactors, beneficiaries, donors, students, and alumni for use in publications, newsletters, press releases, correspondence, social media, and marketing to support the Campaign and other
  
  Institutional Advancement efforts.
• Compiles regular constituent…