Sr. Director, Product Marketing - XERF & Consumables

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient's lives and improves practitioner's livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient's outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people's careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry's most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women's health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

Learn more about us by following our Linked In and Instagram sites and please visit us at

Job Summary

The Sr. Director, Product Marketing - XERF & Consumables leads the global product marketing strategy and execution for two of Cynosure Lutronic's most strategically important franchises: our flagship platform, XERF, and our global consumables portfolio. Reporting to the SVP, Global Business Strategy, this role sits within Upstream Marketing and operates at the intersection of clinical insight, customer behavior, and commercial execution, owning the full product lifecycle-from market and customer insights through positioning, launch, adoption, utilization, and ongoing lifecycle optimization.

As a high-impact individual contributor, this leader partners cross-functionally with Regional Marketing, R&D, Sales, Clinical Development, Medical Education, Regulatory, and Digital Marketing to translate innovation into commercial success. The ideal candidate is both a strategic thinker and hands-on operator-equally comfortable defining multi-year franchise strategies and executing the tactical deliverables that drive adoption in the field. This role is critical to unlocking the full potential of Cynosure Lutronic's innovation by ensuring our technologies are not only developed successfully, but adopted, utilized, and scaled in the market.

Essential Duties and Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

Strategic Responsibilities:

• Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives.
• Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization.
• Identify growth opportunities across indications, geographies, pricing models, and utilization.
• Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value.
• Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion.
• Support the development of business cases for new products, features, and indications.

Operational Responsibilities:

• Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight.
• Translate complex technologies into compelling, customer-facing narratives that drive demand and preference.
• Lead global launch strategies and ensure effective handoff and adoption across regions.
• Develop core commercial tools, including sales enablement materials, training content, and field-facing…