Social Media Producer, Koreatown, Pico Union and Westlake

Social Media Producer, Koreatown, Pico Union and Westlake

The Role

The LA Local is looking for a social media producer to build and manage our Koreatown, Pico Union and Westlake social media presence. You'll be the creative force behind how we show up on social platforms, translating our community-centered journalism into engaging, platform-specific content that resonates with residents and builds trust over time.

The producer will use social media to build community connection and civic engagement, amplifying the voices and stories that matter most to Koreatown, Pico Union and Westlake, creating space for conversation and helping residents see themselves and their neighbors in our work.

You'll collaborate closely with the editor, reporters, our multimedia director and our head of audience & membership to shape social strategy. You'll create original content series that feature diverse community voices, package stories from our site and newsletters for social audiences, engage directly with community members in comments and DMs and keep your finger on the pulse of what people in the neighborhoods are talking about and how they like to consume content.

This position reports to the Koreatown, Pico Union and Westlake editor, with a dotted line to the head of audience & membership.

The Organization

The LA Local is a nonprofit startup that produces neighborhood-level, community-centered news that connects with broader regional issues. Our approach combines dedicated community newsrooms with a central hub that amplifies local stories, identifies cross-community trends, and produces region-wide coverage that matters to all Angelenos.

Our values

Free, Independent Local Press: We believe all Los Angeles residents deserve to have a source of unbiased information that equips them to thrive in their daily lives. Our work will meet high journalism standards, be independent, nonpartisan and free to access. We'll prioritize reaching as many Angelenos as possible, in the most effective ways possible.

Community-first: We center the needs of local communities, with an ultimate goal to strengthen communities and make LA work better for Angelenos. Journalism should be focused on serving people most affected by the subject matter, and equipping them to take action.

Equity & Inclusion: We need a representative, equitable, and inclusive local press. Newsrooms should be representative of the communities they cover, shift narratives to be centered on community perspectives, and provide pathways into news gathering for residents.

Trust: We believe that building trust must be a core principle of our journalism. As a baseline, the journalism we support must be accurate, independent, unbiased, non‑partisan, and a trusted source of shared facts by the communities we serve.

Key responsibilities

• Package and publish content across The LA Local's Koreatown, Pico Union and Westlake social accounts, adapting written stories, newsletters and partner content for platform‑specific audiences
• Create short‑form vertical videos, graphics and other engagement‑focused posts using tools like Cap Cut, Canva and mobile editing apps
• Appear on camera to deliver news content and community stories in accessible, conversational ways
• Film, edit and produce video content from community events, interviews and newsroom activities
• Develop recurring content series that highlight diverse neighborhood voices and create opportunities for community participation
• Engage authentically with audiences in comments and DMs, moderating discussions and facilitating meaningful conversations
• Identify and build relationships with local content creators, community organizations and trusted voices for ethical partnerships and collaboration
• Cultivate sources and story ideas through social listening and community interaction
• Represent The LA Local at Koreatown, Pico Union and Westlake community events and gatherings
• Monitor which platforms and content formats are resonating with our target audiences
• Track analytics and contribute insights to daily and weekly reports on audience growth and engagement
• Collaborate with the head of audience & membership to refine platform strategy based on…