Web Developer

Who We Are: Choice Local is the top-performing franchise marketing agency founded in 2014 to help franchisees and franchisors reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The Choice Local Guarantee.

We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 6 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Summary: As a Level 3 Web Developer/Software Engineer, you are responsible for leading the development of custom websites and contributing to more complex software solutions for our clients/partners. You bring a deeper level of technical judgment, ownership, and execution to Word Press development, ensuring scalable, secure, and high-performing solutions for franchise, franchisor, and multi-location businesses. In this role, you are expected to operate with minimal oversight, contribute to technical decision-making, mentor junior developers, and proactively identify opportunities to improve our platforms, processes, and client outcomes.

Mandatory

Job Responsibilities:

• Lead the development of custom Word Press websites tailored to the unique needs and goals of franchisees, franchisors, and multi-location partners, ensuring solutions are scalable, maintainable, and aligned with brand standards.
• Apply SEO best practices at both the technical and content-structure level to support strong organic search performance for clients/partners.
• Oversee and execute complex website updates, enhancements, and refactors while minimizing risk and downtime.
• Implement, maintain, and regularly review security measures within Word Press environments, proactively addressing vulnerabilities and platform risks.
• Perform advanced testing, debugging, and performance optimization, diagnosing root causes and resolving issues efficiently.
• Collaborate closely with design, SEO, and other capability teams to ensure technical execution supports broader marketing and brand strategies.
• Provide guidance, training, and ongoing support to internal teams and partners on Word Press best practices, workflows, and troubleshooting.
• Write clean, efficient, well-documented, and reusable code, setting quality standards for the broader development team.
• Stay current on industry trends, emerging technologies, and Word Press ecosystem changes, recommending and implementing improvements where appropriate.
• Design, optimize, and maintain SQL databases related to Word Press CMS and supporting applications.
• Integrate Word Press and custom software solutions with third-party platforms and APIs, ensuring reliability and scalability.
• Create and maintain clear technical documentation for development standards, implementations, and internal processes.
• Mentor and support Level 1 and Level 2 developers through code reviews, technical guidance, and knowledge sharing.

Requirements:

• Bachelor’s degree in Web Development, Computer Science, or a related field (or equivalent professional experience).
• Demonstrated experience building and supporting websites for multi-location and franchise-based businesses at scale.
• Advanced understanding of technical SEO, site performance optimization, and Word Press SEO tools and plugins.
• Proven experience implementing and maintaining secure Word Press environments and following best practices for data protection.
• Working proficiency in one or more programming languages such as Python, Java, or C#, with experience contributing to custom software solutions.
• Solid understanding of Continuous Integration/Continuous Deployment processes and modern development workflows.
• Strong experience with version control systems, particularly Git, including collaborative workflows.
• Excellent problem-solving skills with the ability to independently assess, prioritize, and resolve complex technical challenges.
• Ability to work independently, manage multiple priorities, and collaborate effectively across teams.
• Clear and professional communication skills, with the ability to explain technical concepts to both technical and non-technical stakeholders.