Senior AI & Digital Innovation Marketing Manager

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.

The Senior AI & Digital Innovation Marketing Manager is responsible for accelerating digital transformation and AI adoption by connecting global strategy with local business execution. Working within the Marketing & Strategy team in the Americas, this role serves as the primary liaison between global AI and digital leadership and local business stakeholders, ensuring enterprise initiatives are effectively translated into solutions that drive business growth, operational efficiency, customer experience improvements, and organizational capability building.

This role will develop and manage a local digital innovation roadmap that aligns with global priorities, governance, and technology standards while identifying opportunities to influence the broader enterprise agenda through local insights, use cases, pilot results, and market needs. The successful candidate will be a strategic thinker, change leader, and hands‑on practitioner who can identify opportunities, build business cases, manage pilot initiatives, evaluate technologies and partners, facilitate training and adoption programs, and secure stakeholder alignment across all levels of the organization.

• Develop and maintain a local digital innovation roadmap that aligns with global AI, digital, and technology strategies.
• Partner closely with global teams to translate enterprise initiatives into practical, locally relevant opportunities and programs.
• Represent local business needs, opportunities, and market insights within global planning and prioritization discussions.
• Identify emerging technology, AI, and digital innovation opportunities that support business growth, efficiency, and customer experience objectives.

• Identify, evaluate, and prioritize AI and digital innovation use cases across marketing, commercial, and business functions.
• Lead the planning and execution of pilots and proof‑of‑concept initiatives, working collaboratively with business stakeholders, agencies, and technology partners.
• Measure results, capture learnings, and recommend opportunities for scaling successful solutions.

• Drive organizational readiness and adoption of AI and digital capabilities by developing communication, training, and enablement programs.
• Facilitate workshops, learning sessions, and stakeholder engagement activities that build digital skills and foster a culture of innovation.
• Act as a change champion, helping teams embrace new technologies and ways of working.

• Build strong partnerships across local and global teams to ensure alignment, collaboration, and successful execution of innovation initiatives.
• Develop business cases, executive presentations, and investment recommendations to secure leadership support and funding.
• Communicate progress, outcomes, opportunities, and risks to key stakeholders and senior leaders.

• Evaluate technology solutions and recommend capabilities that align with enterprise standards and business needs.
• Manage relationships with agencies, vendors, and strategic partners to support innovation initiatives and pilot execution.
• Support budget planning, investment prioritization, and resource allocation for digital innovation activities.