Director of Community Relations

Job Title: Director of Community Relations

Department: Sales

Supervisor: Executive Director

The Director of Community Relations (DCR) is responsible for overseeing and supervising the sales and marketing operations for the community. The DCR is delegated significant and discretionary powers for the marketing and sales planning and execution for the community. Individuals are expected to customarily and regularly exercise discretion and independent judgment in administering the business affairs of their community that relate to marketing and sales.

The DCR takes the lead in assessing the local market and developing a marketing plan tailored to the particular geographic region in which the community is located and will be able to sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals. The DCR provides ongoing coaching, training, and support to the sales team at the community and is responsible for ensuring all processes related to sales and marketing are running efficiently.

As a Montessori-Inspired Living® community, our employees will treat all with dignity, equality, and respect. Our Employees will follow the Lifestyle Pledge and Principles daily.

• College Degree preferred
• Successful marketing and sales experience
• Two (2) year supervisory and management experience including hiring staff, coaching, performance management daily operations supervision, discipline and counseling
• Ability to handle multiple priorities
• Ability to delegate assignments to the appropriate individuals based on their skills, roles and interests
• Planning and negotiating skills
• Possess written and verbal skills for effective communication and the ability to facilitate small group presentations
• Competent in organizational, time management skills
• Demonstrates good judgment, problem solving and decision making skills
• Demonstration of proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel)
• Ability to work weekends, evenings and flexible hours, available for our customers at peak service delivery days and times.

Valid driver’s license preferred.

• Studies the market and creates a dynamic, successful Marketing Plan
• Develops the marketing and sales budget
• Uses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategies
• Develops strategy for each prospect from initial inquiry through the final decision
• Plans each customer interaction
• Maintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and documents all interactions with prospective residents, families, and professionals
• Monitors effective CRM usage by the team
• Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment
• Provides sales leadership by ensuring that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales
• Conducts weekly strategy and advisory meetings with the Executive Director
• Sets clear expectations for sales team; coaches and provides regular, documented, feedback on performance

• Strives to meet or exceed targeted occupancy and sales
• Leverages multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line

• Generates referrals and move‑ins from targeted referral sources
• Identifies referral sources through site specific research
• Plans call objectives and ensures all members of the sales team do the same
• Plans and executes monthly presentations to professional referral sources
• Leads monthly Referral Development Committee meetings
• Coaches the sales team and helps develop their external business development skills

• Creates and updates Quarterly Marketing Plan
• Implements Marketing Plan and delegates duties to the sales team
• Reviews the Sales and Marketing Plan…