Business Intelligence Manager

About Us:

Founded in 1966, Niterra North America, Inc. (formerly NGK Spark Plugs) is the world leader in technology, innovation, and world-class quality in the design of spark plugs and oxygen sensors. Today, that tradition continues as we transform our organization's portfolio, expand our core ceramic technologies, explore capabilities beyond traditional areas, and challenge ourselves to develop solutions and services that leverage technology to address social issues while contributing to a sustainable society.

Summary:

The BI Manager is responsible for leading the Business Intelligence team and serving as a strategic business partner to Sales and cross-functional teams through category, customer, market, and performance analysis. Based in Wixom, Michigan, this role integrates complex data sources to generate actionable insights, supports strategic planning and sales forecasting, and develops BI and reporting tools that drive sales, profitability, and category growth.

The ideal candidate brings strong leadership and people-management skills, advanced analytical capabilities, and deep Category Management expertise.

Classification: Salary, Exempt

Work Model: Hybrid

Responsibilities:

• Supervise and lead Business Intelligence (BI) team members by providing coaching, mentorship, guidance, and performance support to build a high-performing and analytically strong team.
• Lead and support CBO Business Unit and key account strategic planning processes by integrating internal and external data, identifying key business and customer issues and opportunities, and developing actionable recommendations to inform strategic decisions.
• Serve as a strategic business partner to Sales and cross-functional teams by providing category, customer, market, competitive, and performance analysis to support effective business strategies and tactics.
• Proactively identify business needs, performance gaps, and opportunities for improvement, and lead ad hoc analytical and strategic projects to ensure timely, high-quality completion.
• Collaborate with customers and internal teams to evaluate product lines, optimize product assortment and shelf merchandising, and develop pricing and promotional recommendations that drive sales, profitability, and category growth.
• Conduct ongoing analysis of market, customer, competitive, and industry dynamics, including macroeconomic and automotive industry developments, to identify emerging trends, risks, and growth opportunities.
• Monitor and validate market share performance and historical trends to identify opportunities for existing and prospective products, providing actionable recommendations to Sales, Product, Marketing, and Executive leadership.
• Develop and maintain standardized and ad hoc reporting solutions using internal and external data sources, efficiently managing large, complex datasets to deliver accurate, concise, and actionable reports and presentations within established timelines.
• Develop and enhance customized BI and reporting tools that enable Sales teams to effectively communicate sales performance, market trends, category insights, and business opportunities to customers.
• Identify and implement technology, analytics platforms, and process improvements, including Power BI and Looker, to enhance data capabilities, reporting efficiency, and team technical skills.
• Communicate business performance, market intelligence, analytical findings, and strategic recommendations to Sales, BI, Executive leadership, and Niterra Global Headquarters through regularly scheduled business reviews and quarterly updates.
• Lead and coordinate BI activities supporting CBO sales forecasting processes to ensure accurate, consistent, and timely forecasts that meet annual GHQ requirements.
• Manage the annual…