Vice President of Marketing

Position Summary

To oversee and be responsible for the performance and production of Database Marketing, Casino Analysis, Advertising, Rewards Club, Special Events, Guest Experience, Community Relations, Charitable Giving, Player Development, Call Center, Entertainment, and Gift Shop.

Responsible for planning and execution of brand-enhancing promotions, events, and strategic campaigns that support Gun Lake Casino Resort’s business objectives to deliver gaming volumes, market share, and return on investment.

At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:

Love
:
Love your brothers and sisters and share with them.

Truth
:
Be true in everything you do. Be true to yourself and to your fellow Humans.

Respect
:
You must give respect if you expect respect. Respect everyone, all persons, and all the things created.

Bravery
:
To do what is right, even in the most difficult of times.

Honesty
:
Be honest in every action and provide good feelings in your heart.

Wisdom
:
We cherish knowledge; wisdom is used for the good of the people.

Humility
:
Know that you are equal to everyone else, no better, no less.

• Responsible for practicing, supporting, and promoting Gun Lake Casino Resort’s “Unsurpassed Service” standards at all times.
• Participate with the Executive Management Team in developing strategic and tactical operating plans to support property objectives.
• Create, implement and manage strategic and effective marketing plans that coincide with revenue generating departments’ goals and objectives.
• Lead internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, and radio.
• Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property.
• Responsible for driving innovation in marketing strategies and execution.
• Participates in budget development and monitors and maintains department expenses and capital budgets within established guidelines.
• Develop, support, maintain integrity, and comply with company policies and procedures, state, federal, and tribal government rules, regulations, and internal controls.
• Supervisor and lead management, supervisory, and front‑line Team members to ensure optimum operating efficiencies, quality guest experiences, and appropriate staffing levels.
• Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc.
• Utilize effective communication tools to ensure that consistent, accurate, and timely information is provided through all shifts.
• Maintain complete confidentiality of all company information at all times.
• Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
• Inspire and drive Team Members to go beyond the expected, while developing them to be their personal and professional best by providing them with specific and useful performance feedback.
• Develop and design presentations—primarily in PowerPoint—that advance key business objectives and tell the story through clean, concise, and well‑organized slides.
• Directly oversee all operations related to the property’s Gift Shop and Players Club.
• Responsible for practicing, supporting, and always promoting Gun Lake Casino Resort’s Four Diamond Standards.
• Other job‑related duties as assigned.

• Must be 21+ years of age.
• Must have a Bachelor’s Degree from an accredited four‑year college or university with a concentration in advertising, business, marketing, or hospitality/casino management. MBA/Master’s degree strongly preferred.
• Must have a minimum of ten (10) years of combined gaming/hotel/resort hospitality experience.
• Must have a minimum of seven (7) years of experience at Director of Marketing level, or equivalent, at a resort/gaming property that comprises…