Marketing Specialist- Events & Brand Operations

Geo Stabilization International (GSI), Access Limited, and Road Guard together form a leading infrastructure solutions platform dedicated to protecting people and strengthening critical infrastructure across North America and New Zealand.

GSI is the premier geohazard mitigation firm specializing in emergency slope stabilization, landslide repair, grouting, and micropiles through innovative design-build delivery. Access Limited brings over a century of steep-slope expertise and operates North America’s largest fleet of spider excavators, delivering complex rockfall and geotechnical solutions in the most challenging environments. Road Guard, founded in 2024, unites industry-leading roadway safety companies providing guardrail, bridge railing, highway signage, fencing, and specialty fabrication services.

Across all our businesses, we are driven by innovation, extreme ownership, technical excellence, and a relentless commitment to measurable results that improve safety and infrastructure resilience.

Essential responsibilities and duties may include, but are not limited to, the following:

• Develop and execute the annual events calendar for conferences and trade shows across the United States and Canada, aligned with sales and business development goals.
• Manage all aspects of event logistics including venue research, exhibitor registration, sponsorship opportunities, abstract submissions, travel coordination, booth setup, shipping, and on-site production.
• Coordinate with Product Development Engineers (PDEs) and directors to determine event participation, staffing, swag requirements, and engagement objectives.
• Oversee the development and maintenance of booth displays, banners, tablecloths, literature racks, and all physical event assets; manage inventory of booth boxes and coordinate shipping to/from events.
• Secure event staffing and manage all elements of on-site staff expectations including appearance, presentation materials, and lead capture processes.
• Track and report on event ROI, attendance, lead generation, and budget performance for each event.
• Onboard new PDEs to event expectations, processes, and materials; assist with gathering sizing and address information for sales kits.

• Manage the end-to-end planning and execution of customer-facing webinars, including securing speakers, managing registration, coordinating rehearsals, overseeing show flow, and ensuring post-event follow-up.
• Coordinate with the digital marketing team to develop email campaigns, social media promotions, and paid advertising in support of webinar promotion and registration.
• Support PDEs in scheduling and delivering lunch and learns, which are primarily in-person presentations at client sites; occasionally coordinate virtual online presentations to specific companies as requested. Collect attendee information and manage issuance of PDH certificates to participants following each session.
• Maintain a content calendar for virtual events and help identify new webinar topics aligned with customer segments and market trends.

• Serve as a key operational contributor to GSI’s annual internal conference, supporting logistics, communications, signage, swag coordination, vendor management, and attendee experience.
• Lead or support PDE meetings, director meetings, and awards coordination as assigned.
• Assist with sourcing entertainment, activities, and evening events; manage conference swag orders through designated vendors.
• Create and organize conference Box folders with relevant presentations, case studies, and supporting materials.

• Own the ordering, inventory management, and distribution of company SWAG and branded materials for events, sales kits, and new employee onboarding across all brands (GSI, Access Limited, Road Guard, and affiliates).
• Manage the relationship with GSI’s primary SWAG vendor (Triple Crown) and other approved vendors; ensure orders are placed with appropriate lead times, ship with company Fed Ex accounts, and arrive on time.
• Maintain the…