Product Specialist II - B2B

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.

Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like‑minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state‑of‑the‑art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains;

and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

• Think Like a Customer - We empathize with our customers; understand the ‘why’ behind every decision we make
• Progress not Perfection - We don’t let perfect get in the way of good; we are better today than we were yesterday
• Positive Attitude - Be a glass half‑full kind of person and remember to have fun
• Teamwork without Ego - We put the team above ourselves; we only win together
• Take Initiative - We drive momentum; if there is an opportunity to make us better, we want to hear it

As a Product Specialist II, B2B, you will own the strategy, execution, and performance of REP’s B2B online product experience for assigned categories or products. You will lead new product introductions (NPI), complex B2B projects (B2B Portal), and B2B site initiatives – driving timelines, coordinating cross‑functional teams, and ensuring successful outcomes for commercial customers including commercial gyms, strength and conditioning facilities, military, government and first responders, education, hospitality, and corporate wellness accounts.

This role operates at a higher level of ownership, defining merchandising strategy, landing page strategy, catalog/company‑pricing configuration in Shopify B2B, and optimization roadmaps to improve account conversion, quote‑to‑order velocity, and the overall B2B customer experience.

Include the following. Other duties may be assigned.

Advanced B2B Content Creation: Elevate the quality and impact of product content published on REP’s B2B e‑commerce site – including spec sheets, commercial use‑cases, warranty/lead‑time information, freight details, and bulk‑purchase guidance – while ensuring alignment with brand standards and B2B selling best practices.

Strategic

Collaboration:

Strengthen collaboration with cross‑functional teams – including Sales, Account Managers, Product Development, Engineering, Customer Support, and Operations – to drive enhanced content creation and dissemination strategies across REP’s B2B channels.

Subject Matter Expertise: Deepen expertise in assigned commercial product categories, becoming the go‑to resource for insights, trends, and recommendations that drive B2B product performance, account satisfaction, and repeat purchase behavior.

Advanced Data Analysis and Reporting: Utilize advanced analytics tools and techniques to analyze and…