Marketing Content Systems Product Manager

Career Area

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team that cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry‑leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

As a people leader within the Digital Marketing Product Management team, you will lead the group responsible for the applications that support the Content Supply Chain, including our Product Information Management (PIM) application, enterprise Digital Asset Management (DAM) system, and workflow management tools. In this role, you will foster a culture of collaboration, innovation, and accountability, empowering your team to deliver high‑quality solutions that advance Caterpillar’s marketing strategy.

As a Marketing Content Systems Product Manager, you will partner closely with the Content Supply Chain Program Manager, Activation Manager, Strategist, and the Engineering team to execute the vision, guide the implementation, and ensure continuous improvement of our marketing tools. You own the product vision, roadmap, and backlog, but more critically, you shape how these applications integrate with Caterpillar’s broader digital ecosystem.

This opportunity requires a combination of technical expertise, strategic foresight, thoughtful prioritization to maximize value within timeline constraints, and strong change‑leadership capabilities. Success in this role requires deep product owner experience combined with strong product management skills and the ability to form strategic partnerships across the enterprise. By aligning platform capabilities with our business goals, you will help ensure measurable improvements in user experience and adoption, while enabling our Business partners to achieve their marketing objectives more efficiently.

• Build, mentor, and inspire a high‑performing team of product owners and business analysts, providing clear direction, coaching, and professional development opportunities.
• Set clear objectives, monitor team and product KPIs, and ensure accountability for results.
• Own the delivery of the product roadmap, ensuring planned initiatives are executed and sequenced effectively to meet business and strategic objectives.
• Partner closely with the Program Manager to align timelines and prioritization while balancing business needs, engineering inputs, and the broader Content Supply Chain strategy.
• Adopt a customer‑centric approach by gathering and analyzing user feedback, usage data, and industry trends to guide product decisions aimed to enhance user experience.
• Work with engineering leadership to define and coordinate resource needs, identifying gaps and facilitating the support required to ensure teams are properly resourced.
• Track product spend and partner with the Purchasing team on product‑specific implementation efforts.
• Lead product‑specific initiatives related to any future application searches or onboardings required to support the Content Supply Chain.
• Oversee the application configuration strategy, onboarding, and governance to support Caterpillar’s Content Supply Chain, ensuring alignment with business needs.
• Serve as the strategic liaison among business stakeholders, engineering teams, and supplier partners to advocate for enhancements and improved user functionality that align with enterprise standards.
• Present to stakeholders and leadership on product‑specific updates and enhancements around timelines and functionality through strong communication skills.