Executive Data Strategy & Analytics, Agency Accounts

Company Description Overview

The Vice President, Data Strategy & Analytics, Agency Accounts reports to the Senior Vice President, Data Strategy & Analytics and serves as a strategic partner to Publicis Groupe agency teams and clients. This role is responsible for driving the adoption and growth of Epsilon's data, identity, analytics, and insights solutions across agency-managed accounts.

The Vice President collaborates closely with agency leadership, Client Growth, New Logo Sales, Product Management, Analytics, Legal, Finance, and Client Services teams to identify business opportunities, develop data-driven solutions, and deliver measurable value for clients. The successful candidate will combine deep expertise in marketing data, consumer insights, analytics, and client engagement to support revenue growth and strengthen strategic client relationships.

• Partner with Publicis Groupe agency teams to complete market penetration strategies and drive adoption of Epsilon data and identity solutions.
• Support the sale and implementation of Consumer Insights, Audience Segmentation, Customer Profiles, Analytics Solutions, Total Source Plus Data Enhancements, and Transactional Spend Data solutions.
• Collaborate with Client Growth and New Logo teams to identify, scope, and develop new business opportunities across Publicis Groupe accounts.
• Serve as a trusted advisor to agency and client partners by translating data and analytics capabilities into business value and actionable recommendations.

• Manage Contact Complete and data hygiene opportunities throughout the sales lifecycle.
• Lead Analytics and Consumer Insights opportunities across multiple industry verticals.
• Develop solution recommendations, implementation plans, pricing models, contracts, and client deliverables.
• Document business workflows, data flows, and solution requirements to ensure successful implementation and operational excellence.
• Coordinate the delivery of data and analytics solutions across Epsilon platforms and client environments.
• Manage opportunity pipelines, maintain accurate forecasting, and provide regular status reporting through Salesforce and other reporting tools.

• Partner with Analytics, Consumer Insights, Product Management, and Client Services teams to ensure timely and accurate delivery of client solutions.
• Oversee analytical support and ensure findings are translated into meaningful business insights.
• Support the development and presentation of client recommendations, findings, and business impact analyses.
• Collaborate with Legal and Finance teams to facilitate contract development and sales enablement activities.

• Prepare and deliver pipeline, revenue, and business performance reporting.
• Maintain accurate opportunity tracking and forecasting data within Salesforce and related systems.
• Monitor progress against established business objectives and key performance indicators.

• Strategic and consultative leader with a strong client-facing presence.
• Skilled at translating complex data and analytics into business strategies and actionable insights.
• Highly collaborative with the ability to influence and drive alignment across a complex, matrixed organization.
• Strong commercial competence with experience managing revenue-generating opportunities and client relationships.
• Effective communicator capable of engaging business, technical, and executive collaborators.

• Bachelor's degree in Business, Analytics, Marketing, Mathematics, Statistics, or a related field.
• 10+ years of client-facing experience within advertising, marketing, digital advertising, marketing technology, data, analytics, or related industries.
• Experience supporting data, identity, analytics, audience, or marketing technology solutions.
• Strong understanding of consumer insights, audience segmentation, marketing analytics, and customer data strategies.
• Experience developing and presenting strategic recommendations to executive collaborators.
• Ability to identify and…