Senior Director, Performance Marketing Operations – O&O Lead Generation; Local

Visiqua, a Local Hero Company, is scaling our Owned & Operated (O&O) call and lead generation business and is seeking an experienced Senior Director of Performance Marketing Operations, O&O Lead Generation to drive the operational execution of our pay-per-call, pay-per-lead, and CPA marketing programs.

Working closely with the President and COO, you will translate business strategy into scalable execution across our customer acquisition engine.

You'lloversee the operational implementation and ongoing performance of multiple acquisition channels, ensuring programs are launched efficiently, measured accurately, continuously optimized, and positioned for profitable growth.

We'reseeking a performance marketing professional with deep experience in pay-per-call and pay-per-lead marketing within an Owned & Operated (O&O) environment supporting pay-for-performance customer acquisition programs. The ideal candidate understands how direct-response businesses generate, monetize,optimize, and scale consumer demand while maintaining operational excellence, lead quality, conversion performance, and revenue growth.

As a senior member of the O&O team,you'llhelp scale the business by driving cross-functional initiatives, building operational processes, and turning strategic priorities into measurable results.

This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations:
Colorado, California, Florida, Illinois, Arkansas, New Hampshire, New Jersey, New York, North Carolina, Ohio, Texas, Utah.

Relocation assistance is not provided. Do not apply if you do not reside in one of the above locations unless you are already planning to relocate at your own expense.

Ifyou'reexcited by the opportunity to help build and scale a high-growth performance marketing business in an entrepreneurial environment,we'dlove to meet you.

• Lead and directly manage operational execution across all Owned & Operated pay-for-performance marketing programs.

• Translate executive priorities into scalable operational plans and measurable business outcomes.

• Establish operational processes and project manage initiatives that improve efficiency, scalability, and execution consistency.

• Drive cross-functional accountability to ensure initiatives are executed successfully.

• Identify operational bottlenecks and implement improvements that support continued business growth.

• Oversee execution across outbound dialing, direct mail, digital media, affiliate marketing, and other customer acquisition channels.

• Ensure programs launch accurately, efficiently, and on schedule.

• Drive operational excellence across all lead generation initiatives.

• Partner with leadership to prioritize operational investments and growth opportunities.

• Own the operational reporting framework supporting executive decision making.

• Establish KPIs, dashboards, forecasting, and operational performance reporting.

• Monitor lead quality, revenue performance, conversion rates, profitability, ROI, and operational efficiency.

• Translate complex data into actionable recommendations for executive leadership.

• Drive continuous optimization across acquisition channels through data-driven decision making.

• Oversee tracking architecture, attribution, QA processes, and reporting infrastructure.

• Ensureaccuratemeasurement from traffic source through lead generation, conversion, and revenue.

• Partner with development and technology teams to improve system capabilities and operational scalability.

• Champion automation and process…