Director of Inside Sales

Job Summary

Professional Security Alliance (PSA) is seeking a Director of Inside Sales to lead and develop a high performing inside sales team responsible for delivering consistent, accurate, and responsive support to PSA members and partners.

This role owns team execution - not process design. You will drive performance, accountability, and capability across Inside Sales Account Executives and Quote Specialists, ensuring the team operates with speed, precision, and professionalism.

Salary range $90 - $110K annually plus commission based on overall sales performance, with expectations to drive both revenue growth and operational effectiveness of the inside sales function with OTE between $150-175K, no cap. Total compensation will include commission eligibility as defined in the PSA Sales Compensation Plan.

We offer a competitive salary and comprehensive compensation package which includes base plus commission, medical, dental, vision, life insurance, 401K with match and safe‑harbor contribution, flex spending, tuition reimbursement, paid parental leave and PTO to qualifying employees. For those working out of our corporate headquarters, we have a business casual working environment.

• Deliver consistent, high‑quality output
• Build and develop a strong, accountable team
• Execute sales processes with discipline
• Drive productivity and responsiveness across all regions

Team Leadership & Development

• Lead, coach, and develop Inside Sales Account Executives and Quote Specialists
• Establish clear expectations for performance, behavior, and accountability
• Drive hiring, onboarding, and continuous development
• Conduct regular performance reviews, coaching sessions, and pipeline discussions
• Build a culture of ownership, urgency, and professionalism

Execution Excellence

• Ensure consistent execution of sales processes and workflows defined by Sales Operations
• Hold team accountable to defined service levels including:
  • Quote turnaround time
  • Order accuracy
  • Responsiveness to members and partners
• Maintain high standards of output quality and consistency

Sales Performance & Support

• Partner with Regional Sales Directors to improve pipeline conversion and overall sales effectiveness
• Support strategic account execution through coordinated inside/outside sales efforts
• Identify & execute on opportunities within existing workflows to increase sales

Capacity & Workflow Management

• Manage team workload and resource allocation to ensure consistent service levels
• Monitor team productivity and adjust staffing or responsibilities as needed
• Ensure efficient utilization of team resources across all regions

Customer & Partner Experience

• Deliver a consistent, high‑quality experience across all interactions
• Manage escalations and complex opportunities effectively
• Reinforce PSA’s value through responsiveness and execution

Feedback Loop to Sales Operations

• Provide structured feedback on process effectiveness, system usability, and workflow challenges
• Partner with Sales Operations to continuously improve execution and efficiency

Selective Player‑Coach Contribution

• Provide limited direct support on complex or high‑impact opportunities when necessary
• Focus on enabling team success rather than individual contribution

Success Metrics

• Team productivity (quotes/orders per rep)
• Quote turnaround time and accuracy
• Responsiveness and service levels
• Conversion rates (in partnership with field sales)
• Team engagement and retention

• 7–10+ years in inside sales, sales, or commercial roles
• 3–5+ years leading sales or support teams
• Proven ability to build and manage high‑performing teams
• Strong operational discipline and execution focus
• Experience with CRM/ERP systems (Net Suite preferred)
• Industry experience (security, AV, distribution) preferred

• Strong coach and team builder
• Holds people accountable without over complicating things
• Bias toward action and execution
• High ownership mindset
• Comfortable operating in a fast‑paced environment

Works in close partnership with the Director of Sales Operations.

• Inside Sales is accountable for disciplined execution of defined processes and performance standards
• Sales…