Director of Data & AI

About REP

REP designs world-class, innovative gym equipment that is sold around the world, and we are now expanding into apparel, supplements, athletes, and events. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally.

With a dedicated team of over 200+ fitness enthusiasts, our vision is to be the #1 Strength Brand in the World. Our commitment to innovation, customer service, and value sets us apart.

We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence has been recognized multiple times when we were featured in the Inc. 5000 fastest growing private companies in 2018 and 2021 and then voted the best home strength product launch in 2022 by Garage Gym Experiment.

Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits – and the limits of our equipment.

At REP, we continue to grow and bring new opportunities for those who want to be a part of a winning team. We firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment. This role is based in our state‑of‑the‑art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains;

and a kitchen always stocked with healthy snacks, protein powder, and coffee. We offer a hybrid work environment with a minimum of three days in the office, but there’s flexibility about which days and hours.

• Think Like a Customer – We empathize with our customers; understand the ‘why’ behind every decision we make
• Progress not Perfection – We don’t let perfection get in the way of good; we are better today than we were yesterday
• Positive Attitude – Be a glass half‑full kind of person and remember to have fun
• Teamwork without Ego – We put the team above ourselves; we only win together
• Take Initiative – We drive momentum; if there is an opportunity to make us better, we want to hear it

We are not hiring someone to “do AI.” We are hiring someone to change how our company operates
. The Director of Data & Analytics will act as a systems‑level operator across REP. This role is responsible for identifying where work is slow, manual, fragmented, or constrained and redesigning it using AI to unlock speed, efficiency, and better decision‑making. You will embed inside teams, work alongside leaders and operators, and help us rethink how work gets done.

This role touches every part of the business:
Customer Support, Marketing, People Ops, Finance, Operations, Supply Chain, Logistics, Product, Engineering. The goal is simple:
Make the business meaningfully better through AI.

• Define REP’s AI strategy and 12–24 month roadmap tied directly to business priorities
• Identify where AI can create real leverage across the company
• Focus on high‑impact opportunities, not theoretical use cases
• Build the team: this is a strategic effort for REP, and it is just beginning. Over time, you will build and lead an entire team of leading‑edge AI‑enabled innovators, taking REP to new heights

• Identify and prioritize opportunities based on ROI, feasibility, and scale
• Turn messy, real‑world problems into practical AI‑enabled solutions
• Deliver improvements in speed, efficiency, and output quality across functions

• Work directly inside teams to understand how work actually happens
• Co‑create solutions with operators and leaders, not in isolation
• Ensure AI is integrated into workflows, and existing tech stacks not bolted on

• Drive real usage of AI solutions across the organization
• Build training, playbooks, and practical use cases
• Help teams understand not just how to use AI, but why it makes their work better

• Define how AI work gets…