Director for Alumni Engagement

Position: Director for Alumni Engagement - McDaniel College
Job Description:

Reporting to the Vice President for Institutional Advancement, the Director for Alumni Engagement is responsible for creating impactful programming and opportunities for alumni, parents, and friends to learn, volunteer, and connect with the College as part of engagement efforts.

The Director for Alumni Engagement is charged with meeting yearly goals for alumni engagement, as well as overseeing related events, communications, and programs. The position also plays a role in meeting yearly performance measures tied to the College's strategic plan and constituent engagement model.

Primary responsibilities include designing and implementing strategies to sustain and strengthen alumni engagement and volunteerism among alumni, parents and friends and building and strengthening current and future relationships among alumni. The Director is responsible for alumni relations and is the primary liaison with the Alumni Council and its associated committees. All of these responsibilities fall within the College's constituent engagement model where the Institutional Advancement and Enrollment Management and Marketing divisions collaborate to engage individuals and groups with the College and its students at each phase of their life under the leadership of the Executive Vice President of Constituent Engagement.

Specific Responsibilities

Comprehensive Alumni Engagement Responsibilities: (80%)

* Develop, coordinate, and evaluate volunteer initiatives that promote alumni engagement through guest lecturing, volunteer opportunities, mentorship, etc.

* Plan, coordinate, and implement meaningful, beneficial, and creative in-person and virtual programming that strengthens alumni relationships with students, faculty, and staff. The events and activities include, but are not limited to:
Alumni Reunion Weekend, Homecoming, Green and Gold events, Alumni Chapter events, and WMC Heritage Society activities. The position collaborates with the Department of Athletics on the Sports Hall of Fame Induction Ceremony.

* Partner with the AVP for Constituent Engagement on constituent engagement events and activities.

* Establish effective partnerships on and off campus to support alumni engagement, collaborating with key areas such as Admissions, Athletics, Academic and Campus Life, and others.

* Develop, sustain, and strengthen alumni chapters, which focus on establishing and maintaining regional connections to the College.

* Lead, in collaboration with the institutional advancement team, the marketing and communication team and the AVP for Constituent Engagement, programs and communications that engage alumni through multiple channels, including digital platforms and the website.

* In coordination with the communications team, develop and execute an alumni communications plan, which may include alumni-focused newsletters, speaking opportunities, and social media outreach.

* Coordinate with communications staff on article needs for The Hill magazine, monthly alumni e-newsletters and other communications; work with staff to provide information on alumni for the "Class Notes" section;
Ensure that verbal promises to alumni for interviews, features, etc. are being kept in a timely fashion.

* Develop short-term and long-term strategies to increase alumni volunteerism, communications and meaningful experiences that lead to increased philanthropy and engagement.

* Manage the Alumni Council, WMC Heritage Society, and other affiliated committee volunteers. Organize their meeting agendas and topics with the volunteer leadership. Meet regularly with the Alumni Council Executive Committee and key alumni volunteer leaders via their committees. Develop and implement an Alumni Council recruitment plan. Communicate effectively with these volunteer leaders for ongoing engagement.

* Manage the Green and Gold Ambassadors in coordination with the gift officers responsible for athletics fundraising.

* Oversee the Student Alumni Council (SAC) student engagement, coordinate SAC and student philanthropy with the Director for Annual Giving.

* Coordinate alumni volunteer efforts with MyDesign and MyCareer efforts tied to career mentoring and advising with the College's Center for Experience and Opportunity (CEO).

* Oversee alumni volunteer and engagement recognition efforts (Alumni Awards process; Hall of Fame induction process);
Seek ways to recognize alumni volunteers through CASE and other professional associations.

* Responsible for creation and implementation of annual alumni engagement event and communications plans.

* Work with staff to utilize Raiser's Edge to create event registrations, track guest lists, and maintain key information related to guests.

* Responsible for driving alumni engagement event revenue through event fees and sponsor ships.

* Analyze data to assess impact of alumni engagement efforts; benchmark metrics periodically through HEDS Alumni Survey and other assessment tools.

* Manage the alumni travel program to engage alumni through domestic and/or…