Enrollment Marketing & Outreach Specialist

Position: Enrollment Marketing & Outreach Specialist - McDaniel College
Job Description:

The Enrollment Management Division at McDaniel College is a dynamic, high-performance team that plays a critical role in advancing the College's mission. Reporting to the Director of Admissions Systems and Operations, the Enrollment Marketing & Outreach Specialist is a hands-on role that serves as an integral member of the Slate Tech Team and a key contributor to McDaniel's strategic marketing and recruitment efforts.

This role is focused on executing and maintaining multi-channel communication efforts--primarily for undergraduate admissions--through Technolutions Slate.

The Enrollment Marketing & Outreach Specialist is responsible for building and managing dynamic communication plans and campaigns that engage prospective students throughout the enrollment funnel. This includes the development of templated print and digital materials, crafting and delivering targeted email and text messaging strategies, and optimizing communication flows to enhance user experience and enrollment outcomes. The position also serves as the primary liaison for project requests submitted to the Office of Communication and Marketing, ensuring brand-aligned, timely, and audience-relevant outreach across all channels.

Additionally, the Specialist manages updates for non-event admissions web content, supports event communications, and oversees the delivery of decision letters and scholarship notifications. By combining CRM expertise with an understanding of audience behavior and digital strategy, the Specialist helps translate enrollment goals into measurable, mission-aligned marketing execution.

This role involves close collaboration with the Director of Admissions Systems and Operations, the Associate Director of Admissions Systems and Communications, and the Admissions Experience & Event Manager, while also working closely with the College's Marketing and Communications team to uphold institutional branding and visual identity standards. The ideal candidate will bring exceptional writing, organizational, and analytical skills; a strong understanding of digital communication strategy;

and the ability to translate complex data into clear, actionable outreach.

Experience with Slate 9or comparable) CRM, knowledge of relational databases, and an eagerness to optimize both process and impact are essential. This role is critical in driving prospective student engagement, refining marketing operations, and supporting the College's overall enrollment goal.

ESSENTIAL DUTIES

* Build, manage, and maintain all undergraduate communication plans in Slate, including email, text, print, and decision communications.

* Create, test, and launch digital campaigns, including ad hoc emails and texts, in alignment with population-specific communication strategies.

* Routinely demonstrate consistent testing and proven accuracy in data reporting based on established protocols and departmental guidelines.

* Collaborate with the Office of Communication and Marketing to ensure all communications are brand-aligned, stylistically consistent, and error-free.

* Serve as the primary contact for contracted communication and marketing initiatives and support campus mail house projects through data exports and merge documents.

* Develop and manage all Slate queries related to communication execution, ensuring accuracy, appropriate audience inclusion/exclusion, and data integrity.

* Routinely monitor communication deliverability, open rates, and bounce-backs; adjust queries and campaigns to improve engagement and accuracy.

* Build and update decision and scholarship letters (print and digital) and ensure correct data merges and timely delivery.

* Maintain accurate documentation of communication workflows, decision processes, forms, and tools.

* Maintain the annual calendar of all communication touchpoints across channels and assess the functionality of Slate's Deliver Calendar to support communication audits.

* Collaborate with the Admissions Event Manager to maintain all event-related communications, including confirmations, reminders, and thank-you messages.

* Support form development, rule logic, and communication integration to enhance recruitment and enrollment strategies.

* Routinely review portals to ensure consistency and accuracy of content and ensure the seamless movement from Slate portal pages to .edu site.

* Review and update all non-event admissions website content, ensuring alignment with Slate portal pages and consistent user experience.

* Assist with building and maintaining Slate tools and snippets to support counseling, operations, and visit teams.

* Partner with the Director to assess and update rules and fields that impact communications, decision logic, and internal alerts.

* Provide import/export support for communication-related data and serve as a backup for the Slate Operations Assistant.

* Create queries for student ambassador and call center outreach and manage lists for call campaigns and engagement initiatives.

* Support print inventory…