Marketing Specialist

The Marketing Specialist is responsible for supporting and executing the company’s marketing, branding, and visual content initiatives. This position will serve as a key resource for capturing and showcasing our projects, people, capabilities, and company culture across digital and traditional marketing channels.

The ideal candidate is creative, organized, self-motivated, and comfortable working both in an office environment and in the field. This role will work closely with project teams and company leadership to ensure our brand is represented professionally and consistently across photography, video, social media, the company website, and marketing collateral.

• Coordinate and capture drone photography and video of active jobsites, completed projects, company facilities, and special events.
• Develop a regular schedule for documenting project progress through aerial imagery.
• Organize and maintain a library of drone footage for marketing, proposals, presentations, and project documentation.
• Ensure all drone operations comply with applicable FAA regulations, company policies, and jobsite safety requirements.
• Coordinate with project managers and field personnel before conducting drone operations.

• Plan, capture, edit, and produce professional video content highlighting company projects, employees, capabilities, and culture.
• Create project highlight videos, recruiting content, company overview videos, employee spotlights, and social media content.
• Develop short-form video content suitable for platforms such as Linked In, Instagram, Facebook, and the company website.
• Maintain and organize the company’s video library for future use.

• Serve as the company’s primary marketing point of contact for the website.
• Coordinate website updates, including project profiles, photography, videos, company news, employee information, and service offerings.
• Work with internal stakeholders and outside website vendors as necessary.
• Regularly review website content to ensure information is current, accurate, and consistent with company branding.
• Identify opportunities to improve website content, imagery, and overall presentation.

• Serve as the primary point of contact for company social media accounts.
• Develop and manage a consistent social media content calendar.
• Create, schedule, and publish posts featuring projects, employees, company milestones, community involvement, recruiting efforts, and industry-related content.
• Coordinate with project teams to identify stories, milestones, and accomplishments worth highlighting.
• Monitor engagement and basic performance metrics to identify opportunities to improve content.
• Maintain a consistent company voice, brand, and professional image across all platforms.

• Regularly visit jobsites to capture high-quality photography of project progress, crews, equipment, milestones, and completed work.
• Coordinate photography needs with project managers and field leadership.
• Capture professional images for use on social media, the company website, proposals, presentations, recruiting materials, and company collateral.
• Maintain an organized and searchable digital photo library.
• Ensure all photography activities follow company and jobsite safety requirements.

• Develop, update, and maintain company marketing collateral, including:
• Company brochures
• Service and capability sheets
• Trade show and event materials
• Presentations
• Project profiles and case studies
• Branded templates and other promotional materials
• Work with leadership and internal teams to ensure materials accurately communicate the company’s capabilities and differentiators.
• Maintain consistency in company branding, messaging, photography, logos, fonts, and visual standards.
• Coordinate with printers, designers, photographers, and other outside vendors as needed.

• Maintain an organized digital library of company photos, videos, logos, templates, and marketing materials.
• Support company events, recruiting initiatives, trade shows, community involvement, and employee engagement activities from a…