Vice President Marketing and Communications

Regis College seeks an experienced, creative, and highly collaborative leader to serve as its next Vice President for Marketing and Communications (VPMC). The VPMC serves as the university’s chief marketing and communications officer and is a key member of the President’s Cabinet. Reporting directly to the President, the VPMC provides strategic direction for the institution’s brand, reputation, and engagement, ensuring that all communications and marketing initiatives advance the university’s mission, strategic priorities, enrollment objectives, and advancement goals.

The Vice President for Marketing and Communications provides leadership for the university’s integrated marketing and communications enterprise, encompassing institutional marketing, brand strategy, web content, public relations, crisis communications, internal and presidential communications, and external relations. In collaboration with Academic, Enrollment, and Advancement leadership, the VPMC develops and executes strategies that strengthen recruitment, enhance philanthropic engagement, and elevate the university’s visibility and reputation.

• Lead the university’s integrated marketing and communications function offering support for the university’s efforts to communicate Regis’ unique mission and characteristics in a compelling manner; enhancing and promoting the university's reputation to prospective students, parents, alumni, donors, the community, and audiences around the globe.
• Partner with the President and senior staff on envisioning, championing, and implementing inspirational, distinctive, and bold communications, marketing, public relations, external and government relations strategies for the university.
• Provide thought leadership and guidance in developing and amplifying the Regis brand and reputation, strengthening the university’s ability to reach its goals.
• Serve as the President's lead public relations advisor, working collaboratively to develop and implement a thought leadership platform, and in the development of speeches, op-eds and other forms of significant communication.
• Act as a thought partner with fellow Cabinet members, including the vice presidents for enrollment and advancement, in the development of annual goals and strategies.
• In partnership with senior staff, support the initiation, oversight, and evaluation of institutional relationships; assure the development of institutional structures within marketing communications to support and maximize partnership agreements.
• Provide strategic counsel to the President and Cabinet on institutional reputation, issues management, crisis communications, and constituent engagement.
• Partner with Academic Affairs and Enrollment Management to identify market demand for existing programs and new program development and program feasibility; lead the division in successfully targeting and fostering new markets; develop and support enrollment and marketing plans to successfully launch new programs which align with the university's mission.

• Oversee the consistency of image, tone, and content of all Regis College communications, publications, social media, and electronic messages to effectively reach individual audiences, expand and elevate perception of a Regis education, and advance organization priorities.
• Enhance name recognition, reputation, and branding of the university by evaluating and acting on opportunities to develop, deepen, and affirm the core messages of the university’s reputation.
• Utilize market research, audience insights, and performance analytics to inform decision-making and evaluate effectiveness.

• Serve as primary contact with external agencies, research companies, and external partners in marketing and branding initiatives, and act as the first point of contact for news outlets and constituents.
• Serve as the official spokesperson for Regis College, leading media relations, public relations, and crisis communications to safeguard the institution’s reputation and minimize negative impact.
• Manage all institutional public…