Vice President for Marketing and Communications

Regis College seeks an experienced, creative, and highly collaborative leader to serve as its next Vice President for Marketing and Communications (VPMC). The VPMC serves as the university's chief marketing and communications officer and is a key member of the President's Cabinet. Reporting directly to the newly appointed and dynamic President, the VPMC provides strategic direction for the institution's brand, reputation, and engagement efforts, ensuring that all communications and marketing initiatives advance the university's mission, strategic priorities, enrollment objectives, and advancement goals.

The Vice President for Marketing and Communications provides leadership for the university's integrated marketing and communications enterprise, encompassing institutional marketing, brand strategy, website content, public relations, crisis communications, internal communications, presidential communications, and external relations. In collaboration with Academic, Enrollment, and Advancement leadership, the VPMC develops and executes strategies that strengthen recruitment efforts, enhance philanthropic engagement, and elevate the university's visibility and reputation.

Regis College was founded by the Sisters of St. Joseph of Boston nearly a century ago and since then has evolved into a leading, private, coeducational university in Massachusetts and the nation. Regis College challenges, inspires, and supports students who are driven by passion, purpose, and a pursuit to positively impact the world within a learning community that embraces inclusivity and innovation and builds strong character, confidence, and careers.

The university sits on a beautiful 132-acre campus just 12 miles from Boston. The university enrolls 2,800 students, offering distinctive career-oriented programs grounded in the liberal arts tradition for undergraduate, graduate, and adult students in residential, hybrid, and online modalities. Known for its close-knit, supportive community, Regis is ranked among the top regional universities in the North by U.S. News and World Report, with additional distinction for social mobility and value.

Essential Duties and Responsibilities

The essential duties and responsibilities for the Vice President for Marketing and Communications are as follows:

Strategic Leadership and Institutional Positioning

* Lead the university's integrated marketing and communications function offering support for the university's efforts to communicate Regis' unique mission and characteristics in a compelling manner; enhancing and promoting the university's reputation to prospective students, parents, alumni, donors, the community, and audiences around the globe.

* Partner with the President and senior staff on envisioning, championing, and implementing inspirational, distinctive, and bold communications, marketing, public relations, external and government relations strategies for the university.

* Provide thought leadership and guidance in developing and amplifying the Regis brand and reputation, strengthening the university's ability to reach its goals.

* Serve as the President's lead public relations advisor, working collaboratively to develop and implement a thought leadership platform, and in the development of speeches, op-eds and other forms of significant communication.

* Act as a thought partner with fellow Cabinet members, including the vice presidents for enrollment and advancement, in the development of annual goals and strategies.

* In partnership with senior staff, support the initiation, oversight, and evaluation of institutional relationships; assure the development of institutional structures within marketing communications to support and maximize partnership agreements.

* Provide strategic counsel to the President and Cabinet on institutional reputation, issues management, crisis communications, and constituent engagement.

* Partner with Academic Affairs and Enrollment Management to identify market demand for existing programs and new program development and program feasibility; lead the division in successfully targeting and fostering new markets; develop and support enrollment and marketing…