Senior Product Line Manager

Key Responsibilities and

Qualifications:

Reporting to the Vice President of Merchandising, the Sr. Product Line Manager (PLM) plays a pivotal role in the product creation process. From initial ideation to launch and beyond, they act as a central driver of product strategy and execution, leading the Accelerate Pod—a fast-moving, category focused, on trend-driven opportunities, including CTM, Hot Market, and SMU initiatives. This role oversees product delivery across ’47 Web and key wholesale partners, ensuring product lines align with brand vision, consumer demand, and business objectives.

• Lead product strategy for the Accelerate Pod, a fast-moving category focused on trend-driven opportunities, including CTM, Hot Market, and SMU initiatives
• Define and execute product line strategies, including identifying target consumers, analyzing market trends and competitors, and outlining product positioning.
• Lead the product creation process from vision to execution, collaborating closely with design, development and other cross-functional teams to ensure timely and high-quality product delivery.
• Oversee product execution across ’47 Web and key wholesale partners, including Lids, Fanatics, DSG, Academy, Scheels, JD Sports, Urban Outfitters, Foot Locker, and select specialty and fashion retailers.
• Conduct market research, analyze sales data, and gather insights to identify opportunities for growth and inform product decisions.
• Drive and influence the product team by fostering a collaborative work environment, ensuring clear communication of priorities, and delivering against strategic goals.
• Build strong relationships with internal and external partners (including sales, marketing, and retail partners) to ensure alignment with product vision, facilitate communication, and understand the business needs.
• Effectively present product strategies, line concepts, and business results to management, retailers, sales associates, and other stakeholders.

• Bachelor’s degree in Business, Product Development, Sports Product Management or related field.
• Minimum 7 Years of product creation in apparel, headwear or related field
• Ability to guide multiple product creation timelines and a record of delivering against deadlines
• Passion for product and understanding consumer behavior, trends and marketplace needs
• Proven leadership skills, strong decision-making skills and the ability to drive consensus
• Strong analytical abilities, including the ability to analyze market data, interpret sales performance, and make data-driven decisions.