Brand Copywriter

Copywriter

The Copywriter will work with the in-house creative team responsible for crafting the voice of the brand across digital channels including web, email, paid media and brand collateral. This role will actively contribute to the development of new ideas and create polished, final deliverables whether working solo or as part of a team.

• Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives
• Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
• Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while getting measurable results
• Provide a range of concepts for A/B testing that deliver on creative briefs
• Embrace a data-driven approach to apply learnings and improve campaign performance
• Deliver work in an agile workflow, managing priorities and multiple projects at once
• Creative evolution- stay up to date with branding and advertising in all facets
• Write catalogue product copy for seasonal catalogues
• Lead SEO optimization for
• Micro Catalog copy, explain the reasoning and mood boards of collections

• 4 years’ experience in advertising, copywriting, or in-house creative role
• Bachelor’s degree in English, Marketing, or Communications
• Experience with consumer products brands
• Exceptional copywriting portfolio website
• Proactive in nature-ability to solve problems, even when they are not fully defined
• Ability to present creative process and sell creative ideas
• The ability to work across multiple teams and department functions
• Incredible attention to detail and superior organizational skills
• Ability to work in a fast-paced environment with tight deadlines

’47 is a premium sports lifestyle brand founded in 1947, rooted in family values, craftsmanship, and a passion for sports culture. Known for iconic headwear and apparel, ’47 partners with the NFL, MLB, NBA, NHL, and more than 900 collegiate programs. Our products blend sport, style, and authenticity, making us a leader in fan gear and lifestyle fashion.

At ’47, we celebrate creativity, teamwork, and a relentless drive for innovation. We are committed to delivering the highest-quality products to our consumers while fostering a culture where employees can thrive, grow, and make a meaningful impact.