Marketing Manager; Social, Content & Community

Job Title:

Marketing Manager (Social, Content & Community)

A multi‑generation, luxury women’s boutique known for highly personalized service, a strong point of view, and a loyal regional client base. With both a thriving in‑store experience and a growing online presence, we are looking for a creative, hands‑on Marketing Manager to elevate our social media, digital storytelling, and customer engagement. This is a highly visible role working closely with ownership.

The right person loves fashion, understands brand voice, and is excited to build community while also supporting the operational needs of a small business.

• Lead day‑to‑day strategy and execution across Instagram, Facebook, and emerging platforms
• Concept, shoot, and produce photo & video content (new arrivals, styling ideas, events, client moments)
• Develop monthly content calendars that balance product, lifestyle, and promotional messaging
• Elevate creative direction and ensure a consistent, aspirational brand aesthetic
• Write captions, manage posting cadence, and optimize performance
• Track analytics and report on growth, engagement, and sales impact

• Serve as the digital voice of the brand
• Respond to DMs, comments, and online inquiries in a timely, warm, and brand‑appropriate way
• Build relationships with local customers, stylists, and influencers
• Support in‑store events and help translate them into online content
• Identify opportunities to grow loyalty and repeat engagement

• Assist with light office management and administrative tasks
• Help coordinate calendars, vendor communication, and marketing materials
• Be a go‑to team member willing to jump in where needed

• 3–7+ years in social media, digital marketing, or brand/content roles (fashion or retail preferred)
• Strong eye for style, merchandising, and visual storytelling
• Comfortable shooting and editing content yourself
• Experience managing brand communities and customer interaction
• Familiarity with Shopify or similar e‑commerce platforms
• Organized, proactive, and excited by a fast‑moving, entrepreneurial environment
• Positive, collaborative, and no‑ego attitude

• Direct access to ownership and real impact on brand growth
• Opportunity to shape the visual and digital identity of a beloved boutique
• A mix of creative and business responsibility
• Room to grow as the online channel expands

Salary $35-$50 per hour