Marketing Manager; Hybrid

Edge One Medical is seeking a hands-on Marketing Manager to own our full marketing function from our Wheeling, Illinois office. The role reports to the CEOand combines strategy, budget ownership, multi-channel execution, and data-driven performance measurement. The schedule is hybrid, and we are considering local candidates only.

• Develop, document, and own the annual integrated marketing plan and quarterly updates, including positioning, ideal customer profiles, buyer personas, channel mix, messaging, and campaign calendar.
• Create and manage the marketing budget, allocating spend across channels and initiatives, tracking actual versus planned spend, and ensuring strong return on investment.
• Define, track, and report on meaningful KPIs across the full funnel, including MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, cost per lead, and campaign ROI.
• Conduct ongoing competitive, market, and performance analysis to identify opportunities, refine positioning, and continuously sharpen marketing strategy in line with company growth goals.
• Plan and drive execution across Linked In, email nurture, website and landing pages, content marketing, SEO, paid search, webinars, and industry events, either directly or with specialized support.
• Lead account-based marketing programs, thought leadership, and executive visibility initiatives that build quality engagement with pharmaceutical and medical device decision-makers at named target accounts.
• Build, launch, and manage campaigns end-to-end in Hub Spot, including workflows, list segmentation, lead scoring inputs, automation, tracking, and reporting.
• Own the lead nurture process and the formal hand-off of Marketing Qualified Leads to Sales Qualified Leads, aligning with Business Development on criteria, timing, messaging, and feedback.
• Own all marketing data and analytics, establishing tracking, dashboards, and regular performance reports with actionable recommendations for the CEO and Business Development team.
• Design and run A/B and multivariate tests across campaigns, messaging, creative, landing pages, and nurture sequences, analyzing results and implementing winning variations.
• Maintain the health and hygiene of the marketing database through processes for data accuracy, list quality, deduplication, enrichment, and ongoing data integrity.
• Partner closely with Business Development to align on target accounts, messaging, campaign timing, and lead quality, ensuring all marketing activity contributes measurably to pipeline and revenue growth.

Candidates should bring substantial, hands-on experience owning B2B marketing in complex, technical industries, preferably across multiple channels:

• Linked In organic, employee advocacy, and paid campaigns
• Email marketing and multi-step nurture sequences
• Website, landing page, and conversion rate optimization
• Content marketing, SEO, and paid search
• Webinars, industry events, and account-based marketing programs

Experience should include meaningful ownership across the full marketing function, such as integrated marketing planning, budget management, KPI definition and reporting, marketing automation (Hub Spot), data and analytics, A/B testing, database health and hygiene, lead nurture and MQL-to-SQL hand-off, and sales enablement.

• Bachelor's degree in Marketing, Business, Communications, or a closely related discipline; advanced degree is a plus.
• Approximately 8-10+ years of progressive B2B marketing experience, preferably in life sciences, medical devices, pharmaceuticals, or similarly complex B2B environments.
• Proven track record of independently building and executing integrated, multi-channel marketing plans that drove measurable pipeline and revenue results.
• Direct experience creating and…