Senior Revenue Growth Manager

So, what will I be doing?

At Yeo Valley, we're about more than just making great food – we’re here to Nurture & Nourish People & Planet by Making Great Food the Right Way. Forever. As a co-owned business, we invest in our people, encourage growth, and believe in doing things properly.

We aim to be a successful, visionary and purposeful food and farming business powered by people who feel inspired by our purpose and valued as co-owners.

We are currently looking for a Senior Revenue Growth Manager to join our Commercial team. This is an amazing opportunity for a self-starting, strategic thinking individual to establish RGM as a commercial operating system, driving revenue growth and profit optimisation in Yeo Valley.

Leading With And Identifying Opportunities To Step-change The Commercial Delivery Of Our Multi-branded Portfolio (Yeo Valley Organic, The Collective, Tideford, Bluey And Own Label) And Drive Profitable Growth In Our Ambitious And Growing Business. This Includes

• Leading the Revenue Growth Management agenda by creating pricing, promotional frameworks, including delivery of the commercial playbook to set the 1-2 year commercial strategy for the business.
• Leading strategic recommendations regarding trade investment and portfolio frameworks with senior leaders in Sales & Marketing and across the organisation.
• Developing organisational capability, implementing tools and leading cross-functional governance that enables disciplined, profitable growth with senior leaders across the business.
• Leading with key elements of the business strategy projects up to board level. Reviewing our 3–5-year growth projections & mix to recommend how we set ourselves up for success to drive revenue & profitability to achieve our strategic KPIs, as well as influencing & evolving our strategic KPIs.

• Pricing Strategy & Architecture
  • Define pricing strategy / architecture
  • Establish pricing guardrails and escalation rules
  • Lead price increase strategy and executive alignment
  • Ensure pricing consistency across channels
• Promo & trade investment strategy
  • Define role of promotion by brand and channel
  • Establish trade investment principles
  • Set ROI thresholds and governance rules
  • Develop and maintain commercial playbook
• Portfolio & mix strategy
  • Define portfolio roles (traffic driver, margin driver, premium tier)
  • Guide SKU mix optimisation
  • Embed margin discipline into innovation pipeline
  • Ensure channel-specific assortment strategy
• Capability development
  • Build organisational RGM capability across teams
  • Create shared commercial decision frameworks
  • Embed RGM thinking into planning cycles (AOP, JBP)
  • Coach Sales and Marketing teams on value creation
• Tools & Data systems
  • Define RGM data architecture
  • Sponsor development of dashboards and modelling tools
  • Ensure single source of truth for trade spend and pricing
  • Partner with IT and Finance on automation
• Cross functional commercial governance
  • Chair RGM governance forums
  • Own pricing and promotion approval processes
  • Lead cross-functional commercial reviews
  • Ensure RGM is embedded in planning cycles
• Key deliverables
  • Price/pack architecture framework & pricing governance model
  • Promo strategy framework and trade investment & spend guardrails & framework
  • Portfolio role & mix improvement framework
  • Innovation guardrails
  • RGM Playbook
  • Promo effectiveness planning & evaluation tools
  • Pricing simulation models & governance mechanisms
  • Pricing approval framework
  • Promotion governance process

This is a full-time role, working 40 hours per week (Monday - Friday). This role is based at our HQ offices in Blagdon. Whilst we operate with flexible working principles, we expect our co-owners to be present in the office 2-3 days a week. This role comes with a company car allowance.

• 5-8 years+ commercial/finance/RGM experience
• Strong leadership skills having worked at a senior level, with evidence of having taken people on the journey
• Well-rounded commercial knowledge and business acumen. Should understand full P&L levers and their impacts
• Proven track record in writing, implementing and delivering commercial strategies
• Excellent presentation and communication skills, both written and verbal
• Ability to forge strong and effective cross-functional relationships
• Excellent influencing and stakeholder management skills at a senior level cross functionally

• Knowledge of consumer insights and data agencies
• Understands trade & promotional spending effectiveness and ways of measuring ROI
• Line management experience and evidence of coaching, supporting & nurturing talent

• 25 days + bank holidays
• non-contributory pension scheme
• annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
• life cover
• healthcare cash back plan
• cycle to work scheme
• subsidised Yeo Valley products and services
• preferential rates with our partners
• learning and development opportunities; we’re committed to ensuring all of our employees have the chance to grow